FACT
For all ad loads, viewer enjoyment of the show increased by an average of 11%
Source: AAMP Phase II study findings
HEADLINES
- BlackArrow Unveils New Solutions for Pay-TV Operators to Open Dynamic Advertising to Programmer Affiliates
- BlackArrow Advanced Advertising System to Power New Advertising Marketplace for Rogers On-Demand in Canada
- BlackArrow Demonstrates National and Local Dynamic VOD Advertising Solutions at CableLabs Advanced Advertising Interop