FACT
For all ad loads, viewer enjoyment of the show increased by an average of 11%
Source: AAMP Phase II study findings
HEADLINES
- BlackArrow Strengthens Marketplace Position with Three New Executives: Matarese, Iboshi and McCormick
- BlackArrow Vice President Kelly Ryan Named “Woman to Watch” by Multichannel News
- AAMP Phase II Lab Study Now Complete, Offering Insight on Consumers' Perceptions of VOD Advertising. The Results are In.