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Homepage Fact
VOD ads delivered an uplift of 3-5% in brand interest and purchase intent
11/16/2011
Aided brand recall was statistically the same – across light, medium and heavy ad loads
11/16/2011
For all ad loads, viewer enjoyment of the show increased by an average of 11%
11/16/2011
Viewer interest in a brand was 64% higher in a :90 VOD ad than a :90 linear TV ad
11/16/2011
65-75% of participants in all ad loads rated the VOD TV viewing experience as “excellent” or “very good”
11/16/2011
…Americans spend more than four times watching time-shifted TV – on DVRs and video-on-demand – than watching online video.
10/21/2011
“If one simply wants to think about free, ad-supported VOD as just another way to get commercials in front of people – that is absolutely wrong, because increasingly that is not how people are consuming television, and not how they want to consume it.”
03/15/2011
“This is when people will say ‘this is the future’: when you are not selling :30 spots anymore. Instead you are selling :30s, targeted :30s, VOD – or some combination of those.”
03/15/2011
“The fact that viewers are less likely to be channel switching in VOD is going to increase the likelihood of their exposure to commercials. The recall scores would likely be boosted.”
03/15/2011
“Advanced advertising in the TV world means anything that is a super-sized version of a :30 spot – whether it’s targeting, version targeting or addressability.”
03/15/2011
“Advanced advertising is outside the norm. Something that is not within the normal day-to-day vernacular of your average media buyer, planner or client.”
03/15/2011
No more skipping ads?
10/12/2010
The growth of DVR usage has climbed 90% between 2007 to 2009*
09/08/2010
“The ability to update VOD advertising will help us offer feature parity with traditional linear and Internet-based advertising systems.”
09/08/2010
“The BlackArrow system enables us to manage dynamic inventory, reliably insert and customize advertisements and promotions across multiple networks and to execute business arrangements with our distribution partners.”
09/08/2010
Broadcasters saw viewership rise by a third – or more – when DVR viewing numbers were factored into the last season*
09/08/2010
Time shifting and online viewing make up nearly half of all TV viewing in the U.S.*
09/08/2010
By 2014, U.S. addressable, interactive TV advertising revenue will exceed $4 billion.*
10/14/2009
Consumers ordered an average 17.8 VOD assets per month in 2008.*
09/25/2009
19.9% of TV viewed by 18-49 viewers with DVRs is time-shifted in prime time.*
09/25/2009
Operators delivered a record 589 million video-on-demand transactions last month, up 15% from June 2008.*
09/25/2009
Hourly time-shifted TV viewing grew 19.5% between Q2 ‘08 and Q2 ’09.*
09/24/2009
VOD ads delivered an uplift of 3-5% in brand interest and purchase intent