Enable advertiser reach, wherever New-TV audiences are watching
Television programming is increasingly consumed on viewers’
own terms: what, where and when.
This dramatic shift in media consumption is exerting pressure on existing advertising models and driving the need for a new approach to advertising.
Enter BlackArrow. Our advanced advertising solution transcends distribution platforms, business models and ad types. Built to support the requirements of New TV platforms, the BlackArrow Sales Suite gives ad-sales teams the tools they need to connect advertisers with on-demand audiences. This translates to new revenue opportunities through multiplatform campaign and inventory management, integrated reporting and insights – and critical consistency and standardization for ad sales workflows and teams working across a variety of different distribution companies and platforms.
Comprehensive sales solution – from ad placement to ad fulfillment. The BlackArrow Sales Suite is a multiplatform ad-sales workhorse that helps you map advertisers’ messages to addressable New-TV audiences. The Sales Suite optimizes ad revenue around viewer-controlled television programming with a set of modules to manage new advertising and business models.
Sales Suite core capabilities:
Ad Placement Manager – Define the set of rules for advertising opportunities around your content
Allocation Manager– Create, assign and manage inventory allocation among multiple stakeholders
Inventory Manager – Define what and how you sell while tracking inventory performance
Contract Manager – Sell, contract, manage and traffic multiplatform ad campaigns
Multiplatform ad reach demands a unified approach
BlackArrow resolves the advertising challenges posed by time- and place-shifted audiences. Our Sales Suite solution puts the tools to manage ads across all New-TV platforms at your fingertips. At the same time, it offers a unified environment that interoperates seamlessly with the BlackArrow Decision Suite for content distributors.
Single point of control. Capitalize on the revenue potential of New TV, with a centralized advertising system that supports your advertisers’ desire to buy audiences, not just platforms.
Unified ad system for multiplatform, multioperator campaigns. Together, the BlackArrow Sales Suite and Distribution Suite connect the dots between ad sales teams and content distributors, respectively. As a result, you gain a clear picture of each target platform’s supported ad capabilities, such as ad types and targeting parameters – plus the added assurance that campaigns will play out just as contracted.
New ad sales and distribution models, optimized ad revenues
We offer a flexible ad system to manage your multiples: platforms, distribution partners, inventory packages and more.
Allocation arrangements demystified. There are seemingly endless ways to assign, apportion and allocate inventory among content and distribution partners. While every agreement is unique, we offer a common way to express and factor complex economic arrangements into campaign logic. Whether you’re come to an ad carriage, revenue share, percentage share or any other ad-split arrangement, we make the process of centrally managing your agreements that much easier.
Ad placement optimization. Juggling supported ad types, ad load, ad formats and ad units by platform can be a challenge, so we tackle that for you. Package inventory the way you want, or experiment with different combinations of ad types – our smart system applies check-and-balances to guarantee playout in your target distribution environment.
Business adaptability for an evolving New-TV landscape
Intelligent inventory management and reporting. While forecasting avails over even a single platform can be daunting, multiple platforms create exponential layers of complexity to your inventory matrix. Our Sales Suite is full of options to define what you sell, and how you sell it. Matrix a variety of ad types and targeting parameters with a various placement options – and evaluate the resulting performance for the best financial return on your inventory.
Enable advertiser reach, wherever New-TV audiences are watching
Television programming is increasingly consumed on viewers’
own terms: what, where and when.
This dramatic shift in media consumption is exerting pressure on existing advertising models and driving the need for a new approach to advertising.
Enter BlackArrow. Our advanced advertising solution transcends distribution platforms, business models and ad types. Built to support the requirements of New TV platforms, the BlackArrow Sales Suite gives ad-sales teams the tools they need to connect advertisers with on-demand audiences. This translates to new revenue opportunities through multiplatform campaign and inventory management, integrated reporting and insights – and critical consistency and standardization for ad sales workflows and teams working across a variety of different distribution companies and platforms.
Comprehensive sales solution – from ad placement to ad fulfillment. The BlackArrow Sales Suite is a multiplatform ad-sales workhorse that helps you map advertisers’ messages to addressable New-TV audiences. The Sales Suite optimizes ad revenue around viewer-controlled television programming with a set of modules to manage new advertising and business models.
Sales Suite core capabilities:
Multiplatform ad reach demands a unified approach
BlackArrow resolves the advertising challenges posed by time- and place-shifted audiences. Our Sales Suite solution puts the tools to manage ads across all New-TV platforms at your fingertips. At the same time, it offers a unified environment that interoperates seamlessly with the BlackArrow Decision Suite for content distributors.
Single point of control. Capitalize on the revenue potential of New TV, with a centralized advertising system that supports your advertisers’ desire to buy audiences, not just platforms.
Unified ad system for multiplatform, multioperator campaigns. Together, the BlackArrow Sales Suite and Distribution Suite connect the dots between ad sales teams and content distributors, respectively. As a result, you gain a clear picture of each target platform’s supported ad capabilities, such as ad types and targeting parameters – plus the added assurance that campaigns will play out just as contracted.
New ad sales and distribution models, optimized ad revenues
We offer a flexible ad system to manage your multiples: platforms, distribution partners, inventory packages and more.
Allocation arrangements demystified. There are seemingly endless ways to assign, apportion and allocate inventory among content and distribution partners. While every agreement is unique, we offer a common way to express and factor complex economic arrangements into campaign logic. Whether you’re come to an ad carriage, revenue share, percentage share or any other ad-split arrangement, we make the process of centrally managing your agreements that much easier.
Ad placement optimization. Juggling supported ad types, ad load, ad formats and ad units by platform can be a challenge, so we tackle that for you. Package inventory the way you want, or experiment with different combinations of ad types – our smart system applies check-and-balances to guarantee playout in your target distribution environment.
Business adaptability for an evolving New-TV landscape
Intelligent inventory management and reporting. While forecasting avails over even a single platform can be daunting, multiple platforms create exponential layers of complexity to your inventory matrix. Our Sales Suite is full of options to define what you sell, and how you sell it. Matrix a variety of ad types and targeting parameters with a various placement options – and evaluate the resulting performance for the best financial return on your inventory.
And that’s just the beginning. Learn how to put the BlackArrow Sales Suite to work for you, or contact us to get started.