Dynamic delivery and addressable audiences for New-TV distributors
The rewards and challenges of addressable television environments are great – and the rich advertising potential it affords you and your programming partners is, too.
That’s why we’ve developed our sophisticated advanced advertising system to meet the specific needs of content distributors such as cable and telco operators.
The right tools for the job. The BlackArrow Decision Suite gives you a set of highly scalable and configurable services for the delivery of dynamic, addressable advertising through your VOD and ad-enabled infrastructures. This SCTE 130-compliant suite makes sure the right ad reaches the most relevant audience at the right time – and ensures everything plays out seamlessly, too.
BlackArrow’s solutions for distributors are designed to meet the express demands and scale of New-TV platforms.
Integrated ad campaign, allocation and placement management. Executing on campaign and business logic in dynamic environments is challenging enough, but we’ve upped the ante with a platform that lets you support multiple content network partners in tandem. Our Decision Suite is the only end-to-end, SCTE 130-compliant system that features fully integrated campaign management, sales-rights allocation and placement management capabilities – via the seamless BlackArrow Sales Suite for networks.
Any ad or business model. We know the dynamics of the TV business have changed. Whether you’ve negotiated ad carriage agreements, revenue-share deals, ad splits or any number of agreement types with your content partners, the BlackArrow Decision Suite streamlines the complexities of managing multiple sellers, and multiple sales models.
Ad unit roll-call. If your ad model includes pres, mids or posts; telescopes, overlays or emerging ad units – we’ve got you covered. Adding new ad types no longer requires heroic technical measures, which means more freedom around your ad placements and less heavy lifting. We make every ad count by providing you – and your content partners – with analytics and reporting to gauge campaign effectiveness and confirm proper execution of every ad type and every ad unit.
Industry Extensibility
We’ve built a strong technology foundation on the guiding principles of ‘open’ and ‘standard’ for our system architecture, which streamlines the Decision Suite integration and deployment process across a variety of VOD workflows.
We have high standards. BlackArrow supports standard SCTE 130 interfaces at every touch point possible to ensure a streamlined, rapid deployment within existing multivendor environments.We’re heavily involved in the community, too, taking an active role in standards bodies and industry consortia such as CableLabs, SCTE and CTAM.
Plays well with others. We have one of the most extensive networks of SCTE 130-compliant third-party hardware, software and service providers. With a growing “who’s who” list of partners, our technologists stay on top of the latest technology integrations and next-new platform capabilities. The BlackArrow Decision Suite has tested, true integration with a variety of ad decision managers, video servers, content information systems, subscriber information systems and other VOD infrastructure services.
Technical Agility
Built for tomorrow, adaptable for today. The BlackArrow Decision Suite offers a flexible network-based approach that transcends closed systems and proprietary hardware constraints. Our distributor-friendly environment works within the confines of your existing infrastructure and runs on standard hardware you have in place today, making things easy on your IT teams, too.
As your addressable advertising partner, we stay step-in-step with your infrastructure advances. And, should the need arise, BlackArrow has a world-class professional services team at the ready to work alongside your advertising technology teams.
We’re your advanced advertising technology partner. Learn how to put the BlackArrow Decision Suite to work for you, orcontact us to get started.
Dynamic delivery and addressable audiences for New-TV distributors
The rewards and challenges of addressable television environments are great – and the rich advertising potential it affords you and your programming partners is, too.
That’s why we’ve developed our sophisticated advanced advertising system to meet the specific needs of content distributors such as cable and telco operators.
The right tools for the job. The BlackArrow Decision Suite gives you a set of highly scalable and configurable services for the delivery of dynamic, addressable advertising through your VOD and ad-enabled infrastructures. This SCTE 130-compliant suite makes sure the right ad reaches the most relevant audience at the right time – and ensures everything plays out seamlessly, too.
Decision Suite core capabilities:
Business Scalability
BlackArrow’s solutions for distributors are designed to meet the express demands and scale of New-TV platforms.
Integrated ad campaign, allocation and placement management. Executing on campaign and business logic in dynamic environments is challenging enough, but we’ve upped the ante with a platform that lets you support multiple content network partners in tandem. Our Decision Suite is the only end-to-end, SCTE 130-compliant system that features fully integrated campaign management, sales-rights allocation and placement management capabilities – via the seamless BlackArrow Sales Suite for networks.
Any ad or business model. We know the dynamics of the TV business have changed. Whether you’ve negotiated ad carriage agreements, revenue-share deals, ad splits or any number of agreement types with your content partners, the BlackArrow Decision Suite streamlines the complexities of managing multiple sellers, and multiple sales models.
Ad unit roll-call. If your ad model includes pres, mids or posts; telescopes, overlays or emerging ad units – we’ve got you covered. Adding new ad types no longer requires heroic technical measures, which means more freedom around your ad placements and less heavy lifting. We make every ad count by providing you – and your content partners – with analytics and reporting to gauge campaign effectiveness and confirm proper execution of every ad type and every ad unit.
Industry Extensibility
We’ve built a strong technology foundation on the guiding principles of ‘open’ and ‘standard’ for our system architecture, which streamlines the Decision Suite integration and deployment process across a variety of VOD workflows.
We have high standards. BlackArrow supports standard SCTE 130 interfaces at every touch point possible to ensure a streamlined, rapid deployment within existing multivendor environments. We’re heavily involved in the community, too, taking an active role in standards bodies and industry consortia such as CableLabs, SCTE and CTAM.
Plays well with others. We have one of the most extensive networks of SCTE 130-compliant third-party hardware, software and service providers. With a growing “who’s who” list of partners, our technologists stay on top of the latest technology integrations and next-new platform capabilities. The BlackArrow Decision Suite has tested, true integration with a variety of ad decision managers, video servers, content information systems, subscriber information systems and other VOD infrastructure services.
Technical Agility
Built for tomorrow, adaptable for today. The BlackArrow Decision Suite offers a flexible network-based approach that transcends closed systems and proprietary hardware constraints. Our distributor-friendly environment works within the confines of your existing infrastructure and runs on standard hardware you have in place today, making things easy on your IT teams, too.
As your addressable advertising partner, we stay step-in-step with your infrastructure advances. And, should the need arise, BlackArrow has a world-class professional services team at the ready to work alongside your advertising technology teams.
We’re your advanced advertising technology partner. Learn how to put the BlackArrow Decision Suite to work for you, or contact us to get started.