As an advertising agency, you’re a critical stakeholder in the VOD value chain. And – as our customers’ customer – we value your perspective, insight and opinion about dynamic advertising. This informs, in part, our course every day.
So, what does this mean for agencies? BlackArrow’s multiplatform Advanced Advertising System offers solutions for our network and distribution customers in parallel, to engender a virtuous cycle of ad-enabled content, dynamic delivery and broader audience reach. It’s in our product’s DNA to help content providers connect advertisers to on-demand audiences, wherever they’re watching.
Consumers view a staggering 30+ billion hours of time- and place-shifted content each year. And the numbers only point toward exponential growth. One New TV platform with enormous advertising potential is dynamic VOD, which combines the ubiquity of television with the addressability and accountability of the Internet.
Dynamic VOD can seem like a study in contrasts, so we’ve discarded a few false tenets and embraced several truisms along the way:
Whereas dynamic VOD seems a perpetual 18-months off — in reality it’s closer than ever before
On-demand audiences may be stratospherically distributed — but we’ve put mechanisms in place to reach viewers during each New-TV hour they consume
While media buying for VOD once required 45 to 60 days of lead time— the immediacy of dynamic VOD provides a positive, sharp contrast for agencies and advertisers
We’re doing our part. BlackArrow is geared-up to tackle the thorny business and technical challenges networks and distributors face in an-enabled VOD world. Agencies gain associated benefits from dynamic delivery, resulting in greater flexibility and performance insight for media buys.
Timely creative
The BlackArrow Advanced Advertising system enables content distributors to quickly insert dynamic ads into a VOD stream. As a result, it’s possible to swap-out campaigns that require frequent or last-minute creative rotation. This ensures that advertisers’ messages are fresh, and time-sensitive ads retain their urgency.
Addressable audience reach
One size does not fit all in the world of advertising. Fortunately, ad-enabled VOD takes reach a step further. Addressable subscriber demographics and TV program metadata helps advertisers launch campaigns by audience, and not just platform.
Reporting, reporting, reporting
Measure twice, contract once. Or, measure an infinite number of times, with access to timely, accountable and meaningful metrics from your content partner. The BlackArrow Advanced Advertising System delivers real-time campaign results, enabling you and your clients to make performance-based strategic and creative decisions.
Dynamic insertion, real-time results. Talk to us, and tell us what’s on your mind.
Our customers’ customer
As an advertising agency, you’re a critical stakeholder in the VOD value chain. And – as our customers’ customer – we value your perspective, insight and opinion about dynamic advertising. This informs, in part, our course every day.
So, what does this mean for agencies? BlackArrow’s multiplatform Advanced Advertising System offers solutions for our network and distribution customers in parallel, to engender a virtuous cycle of ad-enabled content, dynamic delivery and broader audience reach. It’s in our product’s DNA to help content providers connect advertisers to on-demand audiences, wherever they’re watching.
Consumers view a staggering 30+ billion hours of time- and place-shifted content each year. And the numbers only point toward exponential growth. One New TV platform with enormous advertising potential is dynamic VOD, which combines the ubiquity of television with the addressability and accountability of the Internet.
Dynamic VOD can seem like a study in contrasts, so we’ve discarded a few false tenets and embraced several truisms along the way:
We’re doing our part. BlackArrow is geared-up to tackle the thorny business and technical challenges networks and distributors face in an-enabled VOD world. Agencies gain associated benefits from dynamic delivery, resulting in greater flexibility and performance insight for media buys.
Timely creative
The BlackArrow Advanced Advertising system enables content distributors to quickly insert dynamic ads into a VOD stream. As a result, it’s possible to swap-out campaigns that require frequent or last-minute creative rotation. This ensures that advertisers’ messages are fresh, and time-sensitive ads retain their urgency.
Addressable audience reach
One size does not fit all in the world of advertising. Fortunately, ad-enabled VOD takes reach a step further. Addressable subscriber demographics and TV program metadata helps advertisers launch campaigns by audience, and not just platform.
Reporting, reporting, reporting
Measure twice, contract once. Or, measure an infinite number of times, with access to timely, accountable and meaningful metrics from your content partner. The BlackArrow Advanced Advertising System delivers real-time campaign results, enabling you and your clients to make performance-based strategic and creative decisions.
Dynamic insertion, real-time results. Talk to us, and tell us what’s on your mind.