Billions.

That’s the number of New TV hours viewers consume every year.

TV is in the hands of consumers who increasingly control when and where they watch their favorite programs — whether it’s over broadband, VOD, network DVR or mobile. We call this “New TV”: television viewing that occurs outside the bounds of traditional “appointment TV”.

We’ve developed the BlackArrow Advanced Advertising Solution with a singular focus: to enable advertisers to connect with audiences wherever they are watching.

Networks, distributors, agencies. All are welcome. Viewer-controlled, on-demand environments pose a discrete set of rewards and challenges – for all stakeholders involved. No matter which part of the advertising ecosystem you represent, we have solutions and services to enable audience reach and boost ad-related profitability.

• If you’re a network or advertising sales organization looking to better forecast, manage and split inventory across one or multiple platforms – you’ve come to the right place.
• If content distribution is your business, we’ll help you create and manage new advertising and business models for addressable advertising with our open, modular standards-based system.
• If you fall on the advertising agency side of the equation, we’re working with your content and distribution partners to solve some of the existing challenges associated with dynamic ad insertion, such as streamlining creative workflows, and enabling addressable audience buys and timely, meaningful metrics.

Put the BlackArrow System to work for you. Contact us to learn more.