Manage ad placements, ad-allocation , inventory, contracts
and more
Designed for today’s evolving business and distribution models, the Sales Suite empowers ad sales and operations teams with a unified environment for campaign and inventory management — across all New TV platforms. With a workflow geared for time- and place-shifted media, the Sales Suite helps you connect your advertisers with on-demand audiences, wherever and whenever they are watching.
Problem: solved. A single ad system for multiple on-demand platforms. BlackArrow offers a centralized systemthat manages even the most complex business logic. Like defining your ad-placement and format model, or allocating ownership rights for each ad and its associated revenue. We help you anticipate on-demand ad inventory, create platform-compliant contracts – and we do it all from a multiplatform perspective that affords campaign performance insight beyond the numbers.
From ad placement to ad playout, the BlackArrow Sales Suite packages a comprehensive sales workflow into four core modules, underscored by a powerhouse of Common Services for targeting, reporting and more.
Seamless multiplatform, multidistributor campaigns. We see the bigger picture. That’s why our Sales Suite is integrated seamlessly with the BlackArrow Decision Suite – our scalable dynamic ad delivery system for video-on-demand (VOD) and broadband content distributors. By offering solutions for network ad sales and distributors in parallel, we make the mechanics of managing far-reaching campaigns that much simpler.
Ad Placement Manager
“How do I change my ad model quickly and easily?”
“How can I manage the advertising experience around my content – even if viewers are watching on platforms I don’t control?”
BlackArrow’s Ad Placement Manager remedies these thorny issues – made exponentially complex when multiple distribution platforms are involved. You can now exert full control over each and every ad-insertion opportunity around a single program or group of content. Mix and remix the quantity of avails, ad units, ad types and a host of other variables that map into your multiplatform advertising business model.
Capabilities and benefits:
Play by your own rules – Define custom rules for your ad-to-content ratio, overlay permissions and other granular controls about where and when ads play out against programs
Swap ad models on the fly – Change the ad load or ad types for any content or inventory segment quickly and easily
Ensure seamless playout across on-demand platforms – Get a clear picture of formats and ad combinations supported in your distribution partners’ environments
Combine any supported ad type – Offer advertisers creative combinations of advanced units such as in-stream video, overlays, pause ads and telescoping, as well as IAB-standard graphics
Allocation Manager
“How do I route select ad opportunities to third parties to fulfill my business agreements?”
“How do I track and manage various partner rights and contracts within a centralized system?”
Using the BlackArrow Allocation Manager, business-line executives have control over the bottom line. This module provides a centralized environment to create, assign and mange inventory allocation, sales rights and agreements among advertising ecosystem partners and stakeholders.
Capabilities and benefits:
Control inventory allocation, assign sales rights – Create allocation agreements that reflect ad-splits based on the partner, the type of content, the audience or any number of other variables
Manage multiple business arrangements – Define and track any type of advanced advertising agreement – from ad carriage to revenue-share and fixed-fee arrangements
Centralize partner rights in a single environment – View and manage all agreements in one convenient, fully integrated location that interoperates seamlessly with other Sales Suite modules
Inventory Manager
“How does my sales team know what inventory is available to sell?”
“How do I get real-time information to drive better decision-making and maximize the value of my inventory?”
The BlackArrow Inventory Manager answers on these issues and more. Package any combination of video and graphical ad units into the ad products that are most relevant to advertisers, and most effective for sales teams. Garner insight from historical sales data and performance to inform and anticipate inventory demand.
Capabilities and benefits:
Package individual ad units into valuable ad products – Combine ad units to create targeted media buys across audiences, geographies, content, daypart and countless other inventory segments
Gain multiplatform inventory visibility – Garner insight from inventory performance across playout environments, and adjust for greater- or lesser-performing inventory
Secure a return on inventory – Package and price inventory by evaluating historical performance and sell-through data; boost sluggish avails by bundling inventory, or modifying the ad type or location
Define rate card guidelines – Set target and floor pricing for ad products, and guide downstream contract pricing
Contract Manager
“How do I create contracts for multiplatform advertiser media buys, and run reports?”
“How can I ensure that a particular ad I sell can play out across different operators and platforms?”
The BlackArrow Contract Manager offers powerful controls to sell, manage, traffic and report on multiplatform advertising campaigns delivered over on-demand environments. Focus ad sales teams by reducing the time and effort required for contract creation, while ensuring greater continuity and accuracy among all contracts.
Capabilities and benefits:
Checks-and-balances for multiplatform campaign success – Intelligent workflow checkpoints ensure contracts are set up properly and campaigns play out seamlessly across multiplatform environments
Simplify the contract-creation process – Pre-packaged, pre-defined inventory guide sales teams to the highest-performance inventory packages
Flexible flighting support – Set campaign flighting by specific dates or a range of dates; specify calendar weeks or broadcast weeks for VOD environments
Adaptable metering and frequency-capping – Control impression delivery and viewer-exposure frequency; speed delivery, limit daily impressions, spread evenly across flighting dates and more
Integrated trafficking and campaign management – Eliminate redundant data entry between sales and ad operations; ad ops teams can assign creatives, and even apply creative rotation easily once a contract is committed
Convenient creative asset library access – Preview creative assets in the easily accessible Creative Library, and swap new creative quickly: one change propagates to all associated contracts
Common Services
BlackArrow’s Common Services populate and inform each module in the Sales Suite – eliminating redundant, time-consuming data entry processes throughout the sales, trafficking and administration workflows.
Targeting – Map the right set of ad placements and ads to the right audiences with rich targeting that goes wide and deep across an extensive set of parameters: demographic, geographic, contextual, daypart, custom sources such as subscriber data and so much more
Reporting – Drill-down and drill-through data with pre-defined reports that cover over 50 advanced video and display metrics; access historical data and real-time metrics to invoice advertisers, manage ad operations and analyze performance; export reports in the most common formats and schedule automated e-mail delivery
Partner Management – Configure and populate your master account to access all content providers, distributors and advertisers with whom you have agreements in place
Administration – Set up role-based system access with tools to add and manage end-user accounts, and permission access to client accounts
Sales Suite
Manage ad placements, ad-allocation , inventory, contracts
and more
Designed for today’s evolving business and distribution models, the Sales Suite empowers ad sales and operations teams with a unified environment for campaign and inventory management — across all New TV platforms. With a workflow geared for time- and place-shifted media, the Sales Suite helps you connect your advertisers with on-demand audiences, wherever and whenever they are watching.
Problem: solved. A single ad system for multiple on-demand platforms. BlackArrow offers a centralized system that manages even the most complex business logic. Like defining your ad-placement and format model, or allocating ownership rights for each ad and its associated revenue. We help you anticipate on-demand ad inventory, create platform-compliant contracts – and we do it all from a multiplatform perspective that affords campaign performance insight beyond the numbers.
From ad placement to ad playout, the BlackArrow Sales Suite packages a comprehensive sales workflow into four core modules, underscored by a powerhouse of Common Services for targeting, reporting and more.
Seamless multiplatform, multidistributor campaigns. We see the bigger picture. That’s why our Sales Suite is integrated seamlessly with the BlackArrow Decision Suite – our scalable dynamic ad delivery system for video-on-demand (VOD) and broadband content distributors. By offering solutions for network ad sales and distributors in parallel, we make the mechanics of managing far-reaching campaigns that much simpler.
Ad Placement Manager
“How do I change my ad model quickly and easily?”
“How can I manage the advertising experience around my content – even if viewers are watching on platforms I don’t control?”
BlackArrow’s Ad Placement Manager remedies these thorny issues – made exponentially complex when multiple distribution platforms are involved. You can now exert full control over each and every ad-insertion opportunity around a single program or group of content. Mix and remix the quantity of avails, ad units, ad types and a host of other variables that map into your multiplatform advertising business model.
Capabilities and benefits:
Allocation Manager
“How do I route select ad opportunities to third parties to fulfill my business agreements?”
“How do I track and manage various partner rights and contracts within a centralized system?”
Using the BlackArrow Allocation Manager, business-line executives have control over the bottom line. This module provides a centralized environment to create, assign and mange inventory allocation, sales rights and agreements among advertising ecosystem partners and stakeholders.
Capabilities and benefits:
Inventory Manager
“How does my sales team know what inventory is available to sell?”
“How do I get real-time information to drive better decision-making and maximize the value of my inventory?”
The BlackArrow Inventory Manager answers on these issues and more. Package any combination of video and graphical ad units into the ad products that are most relevant to advertisers, and most effective for sales teams. Garner insight from historical sales data and performance to inform and anticipate inventory demand.
Capabilities and benefits:
Contract Manager
“How do I create contracts for multiplatform advertiser media buys, and run reports?”
“How can I ensure that a particular ad I sell can play out across different operators and platforms?”
The BlackArrow Contract Manager offers powerful controls to sell, manage, traffic and report on multiplatform advertising campaigns delivered over on-demand environments. Focus ad sales teams by reducing the time and effort required for contract creation, while ensuring greater continuity and accuracy among all contracts.
Capabilities and benefits:
Common Services
BlackArrow’s Common Services populate and inform each module in the Sales Suite – eliminating redundant, time-consuming data entry processes throughout the sales, trafficking and administration workflows.
That’s just the tip of the iceberg. Learn more about our solutions for networks and ad sales teams, or contact us for deployment details.