A unified advertising system that spans IP and traditional TV platforms
We connect the dots between advertising sales teams and distributors with the sophisticated BlackArrow Advanced Advertising System that’s multiplatform from start to finish.
In this industry, change is constant. We are thought-leaders, partnering with networks and content distributors to tackle ever-evolving sales needs and technical challenges, turning what was once just a vision of true, multiplatform advanced adverting – into a reality today.
BlackArrow’s Advanced Advertising System is comprised of a number of suites: the BlackArrow Campaign Suite, the BlackArrow Business Suite, and the BlackArrow Decision Suite. We’ve aligned comprehensive campaign management, ad policy tools, and powerful decisioning logic – resulting in a truly unified TV advertising environment for content distributors and networks.
BLACKARROW CAMPAIGN SUITE
The BlackArrow Campaign Suite is designed for the specialized requirements of advertising sales and operations teams. Whether you need a way to manage creative assets, optimize inventory, get real-time campaign performance reports, or manage campaigns across distribution environments, our system packages four powerful modules into one convenient environment.
With the BlackArrow Campaign Suite, we give you an innovative approach to ad sales across multiple platforms.
Key Advantages:
Manages advertising everywhere the audience goes
Accommodates new ad sales and distribution models to optimize revenues
Adapts to evolving ad types, metrics and IP/traditional TV environments
Maximizes inventory performance with real-time information and management tools
BLACKARROW BUSINESS SUITE
The BlackArrow Business Suite is a powerful tool enabling content providers to specify their content guidelines across multiple operators all through an intuitive GUI interface. The Business Suite not only allows users to author placement opportunities, establish ad load/ad split policies, and execute advance advertising against distribution partner platforms, but it also gives insight into performance and asset availability.
Key Advantages:
Manage ad loads, ad splits, policies, and ad sales rights across multiple platforms and broadcast windows (e.g., C3)
Gain visibility into asset availability at the operator plant and across platforms
Gives real-time control of content for operators to follow
Generate business reports and import/export data via APIs
BLACKARROW DECISION SUITE
The BlackArrow Decision Suite offers a highly scalable, distributor-friendly environment to execute dynamic advertising campaigns for converged IP and QAM environments. Powerful decision algorithms pinpoint time- and place-shifted audiences with the utmost in addressability. The various modules in our Decision Suite inform not only when and where to play ads, but also who has ownership rights for the ad and for the associated revenue.
The BlackArrow Decision Suite enables you to support multiple network partners, and maximize the investment in your existing on-demand delivery infrastructure.
Key Advantages:
Integrated ad campaign, allocation and placement management
Scales massively with a network-based architecture for IP and traditional TV
Leverages industry-standard SCTE 130 specifications and off-the-shelf hardware for streamlined deployment and integrations
We’re your multiplatform advertising technology partner
Ad sales teams and distributors alike will appreciate BlackArrow’s universal multiplatform approach that spans playout environments and advertising models, while still being the best at one thing: advanced advertising for IP and traditional TV content.
A unified advertising system that spans IP and traditional TV platforms
We connect the dots between advertising sales teams and distributors with the sophisticated BlackArrow Advanced Advertising System that’s multiplatform from start to finish.
In this industry, change is constant. We are thought-leaders, partnering with networks and content distributors to tackle ever-evolving sales needs and technical challenges, turning what was once just a vision of true, multiplatform advanced adverting – into a reality today.
BlackArrow’s Advanced Advertising System is comprised of a number of suites: the BlackArrow Campaign Suite, the BlackArrow Business Suite, and the BlackArrow Decision Suite. We’ve aligned comprehensive campaign management, ad policy tools, and powerful decisioning logic – resulting in a truly unified TV advertising environment for content distributors and networks.
BLACKARROW CAMPAIGN SUITE
The BlackArrow Campaign Suite is designed for the specialized requirements of advertising sales and operations teams. Whether you need a way to manage creative assets, optimize inventory, get real-time campaign performance reports, or manage campaigns across distribution environments, our system packages four powerful modules into one convenient environment.
With the BlackArrow Campaign Suite, we give you an innovative approach to ad sales across multiple platforms.
Key Advantages:
BLACKARROW BUSINESS SUITE
The BlackArrow Business Suite is a powerful tool enabling content providers to specify their content guidelines across multiple operators all through an intuitive GUI interface. The Business Suite not only allows users to author placement opportunities, establish ad load/ad split policies, and execute advance advertising against distribution partner platforms, but it also gives insight into performance and asset availability.
Key Advantages:
BLACKARROW DECISION SUITE
The BlackArrow Decision Suite offers a highly scalable, distributor-friendly environment to execute dynamic advertising campaigns for converged IP and QAM environments. Powerful decision algorithms pinpoint time- and place-shifted audiences with the utmost in addressability. The various modules in our Decision Suite inform not only when and where to play ads, but also who has ownership rights for the ad and for the associated revenue.
The BlackArrow Decision Suite enables you to support multiple network partners, and maximize the investment in your existing on-demand delivery infrastructure.
Key Advantages:
We’re your multiplatform advertising technology partner
Ad sales teams and distributors alike will appreciate BlackArrow’s universal multiplatform approach that spans playout environments and advertising models, while still being the best at one thing: advanced advertising for IP and traditional TV content.
Take a deeper dive. Learn more about our Campaign Suite, Business Suite, Decision Suite or contact us to find out more.