A unified advertising system that spans New-TV platforms
We connect the dots between advertising sales teams and distributors with the sophisticated BlackArrow Advanced Advertising System that’s multiplatform from start to finish.
In this industry, change is constant. We are thought-leaders, partnering with networks and content distributors to tackle ever-evolving sales needs and technical challenges, turning what was once just a vision of true, multiplatform dynamic ad insertion – into a reality today.
BlackArrow’s Advanced Advertising System is comprised of two suites: the BlackArrow Sales Suite and the BlackArrow Decision Suite. At both ends of the spectrum, we’ve aligned comprehensive ad management with powerful decisioning logic – resulting in a truly unified New-TV advertising environment for networks and content distributors.
BlackArrow Sales Suite
The BlackArrow Sales Suite is designed for the specialized requirements of advertising sales and operations teams. Whether you need a way to define avails, set allocation rules, optimize inventory or manage campaigns across distribution environments, our system packages four powerful modules into one convenient environment.
With the BlackArrow Sales Suite, we give you an innovative approach to ad sales across multiple platforms, and multiple distributors.
Key advantages:
Manages advertising everywhere the audience goes
Accommodates new ad sales and distribution models to optimize revenues
Adapts to evolving ad types, metrics and New TV environments
Maximizes inventory performance with real-time information and management tools
BlackArrow Decision Suite
The BlackArrow Decision Suite offers a highly scalable, distributor-friendly environment to execute dynamic advertising campaigns for on-demand TV. Powerful decision algorithms pinpoint time- and place-shifted audiences with the utmost in addressability. The various modules in our Decision Suite inform not only when and where to play ads, but also who has ownership rights for the ad and for the associated revenue.
The BlackArrow Decision Suite enables you to support multiple network partners, and maximize the investment in your existing on-demand delivery infrastructure.
Key advantages:
Integrated ad campaign, allocation and placement management
Scales massively with a network-based architecture for New TV
Leverages industry-standard SCTE 130 specifications and off-the-shelf hardware for streamlined deployment and integrations
We’re your multiplatform advertising technology partner
Ad sales teams and distributors alike will appreciate BlackArrow’s universal multiplatform approach that spans playout environments and advertising models, while still being the best at one thing: advanced advertising for New-TV content.
A unified advertising system that spans New-TV platforms
We connect the dots between advertising sales teams and distributors with the sophisticated BlackArrow Advanced Advertising System that’s multiplatform from start to finish.
In this industry, change is constant. We are thought-leaders, partnering with networks and content distributors to tackle ever-evolving sales needs and technical challenges, turning what was once just a vision of true, multiplatform dynamic ad insertion – into a reality today.
BlackArrow’s Advanced Advertising System is comprised of two suites: the BlackArrow Sales Suite and the BlackArrow Decision Suite. At both ends of the spectrum, we’ve aligned comprehensive ad management with powerful decisioning logic – resulting in a truly unified New-TV advertising environment for networks and content distributors.
BlackArrow Sales Suite
The BlackArrow Sales Suite is designed for the specialized requirements of advertising sales and operations teams. Whether you need a way to define avails, set allocation rules, optimize inventory or manage campaigns across distribution environments, our system packages four powerful modules into one convenient environment.
With the BlackArrow Sales Suite, we give you an innovative approach to ad sales across multiple platforms, and multiple distributors.
Key advantages:
BlackArrow Decision Suite
The BlackArrow Decision Suite offers a highly scalable, distributor-friendly environment to execute dynamic advertising campaigns for on-demand TV. Powerful decision algorithms pinpoint time- and place-shifted audiences with the utmost in addressability. The various modules in our Decision Suite inform not only when and where to play ads, but also who has ownership rights for the ad and for the associated revenue.
The BlackArrow Decision Suite enables you to support multiple network partners, and maximize the investment in your existing on-demand delivery infrastructure.
Key advantages:
We’re your multiplatform advertising technology partner
Ad sales teams and distributors alike will appreciate BlackArrow’s universal multiplatform approach that spans playout environments and advertising models, while still being the best at one thing: advanced advertising for New-TV content.
Take a deeper dive. Learn more about our Sales Suite, Decision Suite or contact us to find out more.