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	<title>BlackArrow</title>
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	<link>http://www.blackarrow.tv</link>
	<description>Advanced Advertising for New TV</description>
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		<item>
		<title>BlackArrow Unveils New Solutions for Pay-TV Operators to Open Dynamic Advertising to Programmer Affiliates</title>
		<link>http://www.blackarrow.tv/archives/blackarrow-unveils-new-solutions-for-pay-tv-operators-to-open-dynamic-advertising-to-programmer-affiliates</link>
		<comments>http://www.blackarrow.tv/archives/blackarrow-unveils-new-solutions-for-pay-tv-operators-to-open-dynamic-advertising-to-programmer-affiliates#comments</comments>
		<pubDate>Wed, 11 Apr 2012 10:00:56 +0000</pubDate>
		<dc:creator>stephanus</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Press Releases]]></category>

		<guid isPermaLink="false">http://www.blackarrow.tv/staging/?p=5812</guid>
		<description><![CDATA[Ad Router, Business Suite Open National Inventory to Dynamic Ad Insertion New York, NY, April 11, 2012 – BlackArrow, a worldwide provider of advanced advertising solutions for New Television platforms, today announced new capabilities of the BlackArrow Advanced Advertising System that enable service providers to work with programming networks to expand the sale, placement and [...]]]></description>
			<content:encoded><![CDATA[<p><em>Ad Router, Business Suite Open National Inventory to Dynamic Ad Insertion</em></p>
<p><strong> </strong></p>
<p><strong>New York, NY, April 11, 2012 </strong>–<strong> </strong>BlackArrow, a worldwide provider of advanced advertising solutions for New Television platforms, today announced new capabilities of the BlackArrow Advanced Advertising System that enable service providers to work with programming networks to expand the sale, placement and measurement of dynamic advertising insertion across IP and traditional pay-TV platforms.</p>
<p>The BlackArrow enhancements, Ad Router technology and a Business Suite of software tools, allow service providers to offer programmers an expanded menu of options to control and manage their ad inventory.  The new products enable the use of third-party ad systems, or the BlackArrow Campaign Suite, for fulfillment of programmers’ national ads across a service provider’s multiple platforms.  Moreover, the enhanced BlackArrow system enables pay-TV business models and affiliate agreements that already exist between service providers and programmers to be extended across new video delivery platforms.</p>
<p>The Ad Router, a component of the BlackArrow Decision Suite, is designed to reside at the operator’s data center and control and mediate all real-time advanced advertising workflows, including ad routing requests that are based on various platforms and inventory owners. The Ad Router allows operators to send national and local ad avails to different Ad Decision Services (ADS), enabling programmers and local sales organizations to use their existing campaign tools for real-time ad fulfillment.  The Ad Router also can route ad requests from different platforms to different ADSs, streamlining cross-platform consistency for operators in business policies, reporting and measurement.</p>
<p>The BlackArrow Business Suite enables programmers to manage metadata and avails, or placement opportunities, against their content.  Programmers can specify how ad loads change through programming windows, such as the key C3 measurement timeframe, can gain visibility into asset availability at the operator plant, and can dynamically remove or replace “baked in” ads in on-demand content without having to re-pitch assets.</p>
<p>“The solutions that will move on-demand, multi-platform advertising forward most quickly are those that bring new value to service providers’ and programmers’ current investments and relationships,” said Chris Hock, senior vice president, product management for BlackArrow.  “The BlackArrow Ad Router and Business Suite have been designed to ensure seamless interoperability with existing infrastructure and third-party ad systems for service providers and their programming partners.”</p>
<p>Currently commercially deployed and in trials with major operators, the Ad Router and Business Suite are compliant with SCTE 130 and other standards, leverage existing multi-vendor ecosystems and support both IP and QAM infrastructures from a single deployment.  As a result, service providers can keep operational costs low, while retaining control of privacy information and important data flows.</p>
<p><strong>About The BlackArrow Advanced Advertising System</strong><br />
 The BlackArrow Advanced Advertising System is used by service providers such as Comcast and Rogers Communications to manage the technological complexities and business issues associated with advanced advertising across multi-platform pay-TV environments. The BlackArrow Campaign Suite enables ad sales organizations to define, manage and monetize multiplatform, multioperator advertising campaigns to reach viewers that increasingly consume time-shifted programming on their televisions, computers, tablets and smartphone devices. For service providers, the BlackArrow Decision Suite offers open, standards-based ad routing, ad decisioning, and proven system interoperability to streamline deployment in complex operator distribution environments. For content providers, the BlackArrow Business Suite offers advanced tools for managing avails, or placement opportunities, as well as ad policies, ad sales rights, and asset metadata.</p>
<p><strong> </strong></p>
<p><strong>About BlackArrow, Inc. </strong><strong><br />
 </strong>BlackArrow is a leading worldwide provider of advanced advertising technology for New TV platforms. The company’s multiplatform advertising system is designed specifically for video content distributed over any on-demand platform, enabling networks and content distributors to maximize advertising revenues. BlackArrow is privately held, and backed by Cisco Systems (NASDAQ: CSCO), Comcast Ventures, Intel Capital (NASDAQ: INTC), Mayfield Fund, Motorola Ventures (NYSE: MMI)<em>, </em>NDS Group, LTD., Polaris Venture Partners and Time Warner Cable. The company has offices in New York City and San Jose, Calif. <a href="../../">http://www.blackarrow.tv</a></p>
<p># # #</p>
<p><strong> </strong></p>
<p><strong>Media Contact</strong>:</p>
<p>Paul Schneider, PSPR, Inc., for BlackArrow<br />
 Tel. 215.817.4384 (office), 215.817.4384 (mobile)<a href="mailto:pspr@att.net"><br />
 pspr@att.net</a></p>
<h6>BlackArrow is a trademark of BlackArrow, Inc. CableLabs®,is a mark  of Cable Television Laboratories, Inc.All other trademarks are property  of their respective owners.</h6>
]]></content:encoded>
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		</item>
		<item>
		<title>BlackArrow Advanced Advertising System to Power New Advertising Marketplace for Rogers On-Demand in Canada</title>
		<link>http://www.blackarrow.tv/archives/blackarrow-advanced-advertising-system-to-power-new-advertising-marketplace-for-rogers-on-demand-in-canada</link>
		<comments>http://www.blackarrow.tv/archives/blackarrow-advanced-advertising-system-to-power-new-advertising-marketplace-for-rogers-on-demand-in-canada#comments</comments>
		<pubDate>Wed, 28 Mar 2012 00:54:27 +0000</pubDate>
		<dc:creator>stephanus</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Press Releases]]></category>

		<guid isPermaLink="false">http://www.blackarrow.tv/staging/?p=5784</guid>
		<description><![CDATA[NEW YORK, March 28, 2012 – BlackArrow, a worldwide provider of advanced advertising solutions for New Television platforms, today announced that Rogers Communications is deploying the BlackArrow Advanced Advertising System to create a next-generation advertising marketplace for video-on-demand TV services in Canada. BlackArrow’s Advanced Advertising System provides cable system operators and programmers with the real-time, [...]]]></description>
			<content:encoded><![CDATA[<p><strong>NEW YORK, March 28, 2012</strong> – BlackArrow, a worldwide provider of advanced advertising solutions for New Television platforms, today announced that Rogers Communications is deploying the BlackArrow Advanced Advertising System to create a next-generation advertising marketplace for video-on-demand TV services in Canada.</p>
<p><strong> </strong></p>
<p>BlackArrow’s Advanced Advertising System provides cable system operators and programmers with the real-time, multiplatform advertising management and decision solutions that are needed to offer timely and relevant ads in On Demand sessions. Rogers is using the BlackArrow Advanced Advertising System to dynamically insert pre-, post-, and mid-roll ads into Rogers On Demand programming. Rogers’ Dynamic Ad Insertion roll out began earlier this year and is scheduled to be implemented across additional Rogers’ cable markets later this year, marking the first wide scale roll out of dynamically inserted mid-roll advertising in North America</p>
<p>“The introduction of dynamically-inserted advertising solutions within on-demand TV can significantly change the scope of on-demand television in Canada,” said Nick Troiano, president of BlackArrow.  “We look forward to working together with Rogers and their programming partners to create a vibrant, industry-leading on-demand environment that can increase content choice, create new advertiser opportunities for engagement with viewers and give Rogers an edge in the competitive video market.”</p>
<p>For Rogers, the BlackArrow system controls the real-time advanced advertising decisions needed to convey playout instructions to downstream video back office and video server systems.  As part of that real-time decisioning process, a number of SCTE 130-compliant BlackArrow components are used:</p>
<ul>
<li>The BlackArrow Placement Opportunity Information Service (POIS) determines the correct ad payload and inventory owners based on business rules between Rogers and their content provider partners; </li>
<li>The BlackArrow Ad Decision Server (ADS) determines which ad campaigns to play; and </li>
<li>The BlackArrow Playlist Engine assembles the ads and mid-roll information into a playlist that the downstream video playback equipment can understand and execute. </li>
</ul>
<p>In addition, the BlackArrow Content Information Service (CIS) is used to capture and store break information for mid-roll triggers and metadata information that can be used in campaign targeting.</p>
<p>The BlackArrow system also supports key features that are essential to optimizing the value of on-demand advertising:  mid-roll ad insertion and replacement, as well as real-time, impression-level measurement capabilities that provide greater and more timely understanding of campaign performance and delivery.</p>
<p><strong>About The BlackArrow Advanced Advertising System</strong><br />
 The BlackArrow Advanced Advertising System is designed to manage the technological complexities and business issues within on-demand television advertising environments. The BlackArrow Sales Suite enables ad sales organizations to define, manage and monetize multiplatform, multioperator advertising campaigns to reach viewers that increasingly consume time-shifted programming on their televisions, computers, tablets and smartphone devices. For service providers, the BlackArrow Decision Suite offers open, standards-based ad decisioning and proven system interoperability to streamline deployment in complex cable and distribution environments.</p>
<p><strong> </strong></p>
<p><strong>About BlackArrow, Inc. </strong><strong><br />
 </strong>BlackArrow is a leading worldwide provider of advanced advertising technology for New TV platforms. The company’s multiplatform advertising system is designed specifically for video content distributed over any on-demand platform, enabling networks and content distributors to maximize advertising revenues. BlackArrow is privately held, and backed by Cisco Systems (NASDAQ: CSCO), Comcast Ventures, Intel Capital (NASDAQ: INTC), Mayfield Fund, Motorola Ventures (NYSE: MMI)<em>, </em>NDS Group, LTD., Polaris Venture Partners and Time Warner Cable. The company has offices in New York City and San Jose, Calif. <a href="../../">http://www.blackarrow.tv</a></p>
<p style="text-align: center;"># # #</p>
<p><strong> </strong></p>
<p><strong>Media Contact</strong>:</p>
<p>Paul Schneider, PSPR, Inc., for BlackArrow<br />
 Tel. 215.817.4384 (office), 215.817.4384 (mobile)</p>
<p><a href="mailto:pspr@att.net">pspr@att.net</a></p>
<h6>BlackArrow is a trademark of BlackArrow, Inc. CableLabs®,is a mark of Cable Television Laboratories, Inc.All other trademarks are property of their respective owners.</h6>
]]></content:encoded>
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		</item>
		<item>
		<title>Technical Operations Manager</title>
		<link>http://www.blackarrow.tv/archives/technical-operations-manager</link>
		<comments>http://www.blackarrow.tv/archives/technical-operations-manager#comments</comments>
		<pubDate>Wed, 14 Mar 2012 23:00:14 +0000</pubDate>
		<dc:creator>kristie</dc:creator>
				<category><![CDATA[Careers]]></category>
		<category><![CDATA[Job posting]]></category>

		<guid isPermaLink="false">http://www.blackarrow.tv/staging/?p=5762</guid>
		<description><![CDATA[Location:  San Jose, CA or New York, NY BlackArrow seeks a talented and enthusiastic Technical Operations Manager to help us shape a rapidly growing advanced advertising service for New TV.  The Technical Operations Manager serves a critical role in ensuring that BlackArrow customers, including major programmers like NBC Universal and nationwide service providers like Comcast, [...]]]></description>
			<content:encoded><![CDATA[<p>Location:  San Jose, CA or New York, NY</p>
<p>BlackArrow seeks a talented and enthusiastic Technical Operations Manager to help us shape a rapidly growing advanced advertising service for New TV.  The Technical Operations Manager serves a critical role in ensuring that BlackArrow customers, including major programmers like NBC Universal and nationwide service providers like Comcast, get the greatest value from BlackArrow’s hosted service offerings.  In addition, “Tech Ops” engages with BlackArrow Sales, Product Management, Technology and Client Services teams with the vital objective to foster continuous improvement of BlackArrow products and services.</p>
<p><strong> </strong></p>
<p><strong>Responsibilities:</strong></p>
<ul>
<li>Develop and maintain an in-depth knowledge regarding the capabilities of BlackArrow products and services</li>
<li>Guide BlackArrow customers through advertising campaign planning, setup and O/A</li>
<li>Work closely with technical team members on custom product configuration and integration</li>
<li>Engage with BlackArrow partner teams to ensure and maintain smooth integrations, including verification that campaign launches are successful</li>
<li>Provide BlackArrow customers with ongoing configuration support and troubleshoot technical issues throughout the campaign lifecycle, from simple campaign entry errors to lower level system diagnostics</li>
<li>Manage multiple customer projects simultaneously, appropriately prioritizing required work effort</li>
<li>Act as point of contact for implementation details between BlackArrow customers, Sales, Client Services and Operations teams</li>
<li>Collaborate with BlackArrow Sales and Client Services to maximize product and services usage while providing subject matter expertise regarding best practices and system capabilities</li>
<li>Iteratively work with BlackArrow senior management, Sales and Marketing to refine the product and services vision, based on customer feedback and business needs </li>
</ul>
<p><strong>Minimum Qualifications:</strong></p>
<ul>
<li>3+ years technical support or professional services management experience, with strong customer communications skills</li>
<li>7+ years technical support or professional services experience, inclusive of above management experience</li>
<li>Experience with trouble ticketing procedures and software tools</li>
<li>Demonstrated ability to maintain high service quality in keeping with service level agreements (SLAs), as measured through “time-to-respond,” “resolution time”, “root cause analyses”, and “irrevocable corrective actions”</li>
<li>Experience with digital ad servers and third-party creative tags (DFA, DFP, Atlas, etc.)</li>
<li>Travel required</li>
<li>Bachelor’s degree in Computer Science or related technical field is preferred</li>
</ul>
<p><strong> </strong></p>
<p><strong>Preferred Skills/Experience:</strong></p>
<ul>
<li>Use of online ad-serving platforms and formats (DoubleClickX2JDart, Atlas, GAS, rich media, video, etc)</li>
<li>Comprehensive understanding of the online media marketplace</li>
<li>Direct experience using video ad serving platforms (Freewheel, Auditude, YuMe, Adap.tv, etc)</li>
<li>Fluency with HTML, JavaScript and Microsoft Excel</li>
<li>Excellent interpersonal and communication skills and proven ability to work effectively with all organizational levels</li>
<li>Technical aptitude, organizational ability, detail-focus, strong initiative and capacity to work independently</li>
</ul>
<p>BlackArrow offers a fast, fun, creative and diverse work environment.  We provide a highly competitive compensation plan and benefits package  consisting of medical, dental, vision, life insurance, stock options and 401(k).  To  apply, please submit your cover letter and resume to <a href="mailto:employment@blackarrow.tv">employment@blackarrow.tv</a></p>
<p>BlackArrow is an equal opportunity employer. Principals only, please.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Database engineer</title>
		<link>http://www.blackarrow.tv/archives/database-engineer</link>
		<comments>http://www.blackarrow.tv/archives/database-engineer#comments</comments>
		<pubDate>Wed, 15 Feb 2012 23:07:26 +0000</pubDate>
		<dc:creator>kristie</dc:creator>
				<category><![CDATA[Careers]]></category>
		<category><![CDATA[Job posting]]></category>

		<guid isPermaLink="false">http://www.blackarrow.tv/staging/?p=5712</guid>
		<description><![CDATA[Location:  San Jose, CA BlackArrow is looking for a highly motivated database engineer for our advanced advertising system for New TV platforms.  This position will provide technical expertise for BlackArrow’s development and data warehousing team. Responsibilities: Schema design, refactoring Creating/optimizing queries to be executed against a high volume, high availability OLTP system Provide development team [...]]]></description>
			<content:encoded><![CDATA[<p>Location:  San Jose, CA</p>
<p>BlackArrow is looking for a highly motivated database engineer for our advanced advertising system for New TV platforms.  This position will provide technical expertise for BlackArrow’s development and data warehousing team.</p>
<p><strong>Responsibilities:</strong></p>
<p><strong> </strong></p>
<ul>
<li>Schema design, refactoring </li>
<li>Creating/optimizing queries to be executed against a high volume, high availability OLTP system </li>
<li>Provide development team guidance on database best practices </li>
<li>Database performance tuning </li>
<li>Participate in DB engineering architecture process </li>
<li>Data warehouse design, implementation and deployment </li>
<li>Develop performance metrics </li>
<li>Assist with report generation </li>
<li>Support production and development databases </li>
<li>Support Network Operations team, both proactively and in crisis mode </li>
</ul>
<p><strong>Requirements:</strong></p>
<ul>
<li>Ability to      produce sophisticated stored procedures and functions</li>
<li>Managed      data sources upwards of tens of millions of rows of data</li>
<li>Constructed      and optimized queries for high volume, high availability, real time deployments</li>
<li>Appropriate educational background (bachelors degree      preferred) </li>
<li>Strong experience with database concepts and      fundamentals</li>
</ul>
<p><strong>Minimum Experience:</strong></p>
<ul>
<li>At      least 3 years of hands-on experience of DB software development </li>
<li>BS      or MS in Computer Science or Computer Engineering or equivalent</li>
</ul>
<p><strong>Preferred Experience:</strong></p>
<ul>
<li>MySQL      replication/clustering</li>
<li>Data warehousing experience</li>
<li>ETL tool experience</li>
<li>Experience      of other relational databases (Oracle, DB2, Postgres, etc.)</li>
<li>Familiar      with J2EE environments and ORM tools such as Hibernate</li>
</ul>
<p><strong> </strong></p>
<p><strong> </strong></p>
<p>BlackArrow offers a fast, fun, creative and diverse work environment.  We provide a full benefits package consisting of medical, dental, vision, life insurance, 401(k), and stock options.  To apply, please submit your cover letter, resume and position you are applying for to employment@blackarrow.tv.</p>
<p>BlackArrow is an equal opportunity employer. Principals only, please.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Product manager</title>
		<link>http://www.blackarrow.tv/archives/product-manager-3</link>
		<comments>http://www.blackarrow.tv/archives/product-manager-3#comments</comments>
		<pubDate>Wed, 15 Feb 2012 23:07:11 +0000</pubDate>
		<dc:creator>kristie</dc:creator>
				<category><![CDATA[Careers]]></category>
		<category><![CDATA[Job posting]]></category>

		<guid isPermaLink="false">http://www.blackarrow.tv/staging/?p=5726</guid>
		<description><![CDATA[Location:  San Jose, CA BlackArrow’s product management team is looking for an experienced product manager to help us build on the success of our industry-leading advanced advertising system.   You will join a dynamic, fast-paced team that is shaping the future of advanced television advertising.  You will work closely with other product managers and engineers to [...]]]></description>
			<content:encoded><![CDATA[<p>Location:  San Jose, CA</p>
<p>BlackArrow’s product management team is looking for an experienced product manager to help us build on the success of our industry-leading advanced advertising system.   You will join a dynamic, fast-paced team that is shaping the future of advanced television advertising.  You will work closely with other product managers and engineers to define and build the next generation of the BlackArrow Advanced Advertising System.  You must have a technical background and be familiar with state-of-the-art web technologies, especially web services, and, ideally, have experience with highly scalable, high-performance, real-time ad serving or related technologies.  You must be able to communicate your ideas effectively in detailed written specifications, as well as in person and through presentations. You should know your way around a whiteboard, too.  If you are a technically inclined product person or a technical person looking to get your hands dirty in product management, we’d love to talk to you.</p>
<p><strong>Responsibilities:</strong></p>
<ul>
<li>Help build out the next generation of the BlackArrow Advanced Advertising System, with a special focus on new interfaces and APIs for new TV platforms</li>
<li>Work with BlackArrow product, engineering, and sales as well as our customers and technology partners to identify and gain consensus on requirements </li>
<li>Author product specifications that will give BlackArrow’s engineering and quality assurance teams the detailed instructions they need to build and test our new products</li>
<li>Familiarize yourself with the ins and outs of the TV advertising industry, from the latest industry standards to the latest deals and business developments that affect our space </li>
<li>Ensure that product documentation meets the needs of our customers, partners, and internal users </li>
</ul>
<p><strong>Requirements:</strong></p>
<ul>
<li>Professional experience in developing products, technologies, and platforms with dynamic, high-scale Internet companies </li>
<li>Demonstrated ability to write and present requirements to technical and non-technical audiences </li>
<li>Highly effective interpersonal skills and the ability to work with stakeholders and translate their ideas (and yours) into technical specifications</li>
<li>Strong technical background to understand and specify APIs and interfaces </li>
<li>Experience with product development lifecycle from concept to ship</li>
<li>Experience working with an engineering team that likes to work with comprehensive specifications is a plus</li>
<li>Familiarity with the television and/or Internet advertising space is a plus </li>
<li>Bachelor’s degree in Computer Science or related technical field is preferred</li>
</ul>
<p>BlackArrow offers a fast, fun, creative and diverse work environment.     We provide a highly competitive compensation plan and benefits   package   consisting of medical, dental, vision, life insurance, and   401(k). To   apply, please submit your cover letter and resume to <a href="mailto:employment@blackarrow.tv">employment@blackarrow.tv</a></p>
<p>BlackArrow is an equal opportunity employer. Principals only, please.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Senior program manager</title>
		<link>http://www.blackarrow.tv/archives/senior-program-manager</link>
		<comments>http://www.blackarrow.tv/archives/senior-program-manager#comments</comments>
		<pubDate>Wed, 15 Feb 2012 23:06:51 +0000</pubDate>
		<dc:creator>kristie</dc:creator>
				<category><![CDATA[Careers]]></category>
		<category><![CDATA[Job posting]]></category>

		<guid isPermaLink="false">http://www.blackarrow.tv/staging/?p=5716</guid>
		<description><![CDATA[Location:  San Jose, CA BlackArrow is looking for a highly motivated Senior Program Manager who is interested in having a high impact on our organization.  This position will be responsible for working with cross functional teams in order to ensure that our products are delivered on time and on budget.  The Program Manager will require [...]]]></description>
			<content:encoded><![CDATA[<p>Location:  San Jose, CA</p>
<p>BlackArrow is looking for a highly motivated Senior Program Manager who is interested in having a high impact on our organization.  This position will be responsible for working with cross functional teams in order to ensure that our products are delivered on time and on budget.  The Program Manager will require a great deal of coordination and communication across various departments within the company, developing the overall project plan, driving and documenting the charter and scope, managing risks and issues, developing communication plans for both internal and external communication, and identifying and implementing “best practices” to our current process and procedures surrounding the release and launch of products.  If you’re interested in working in an environment that allows you to try new ideas and offer creative solutions, and enjoy the feel of a start up environment where you can define your course, we would love to hear from you.</p>
<p><strong>Responsibilities:</strong></p>
<ul>
<li>Coordinate resources and manage the process throughout the life cycle of various projects</li>
<li>Implement/improve the necessary program management infrastructure</li>
<li>Manage project plans, issues list, and various other supporting documents throughout the program</li>
<li>Work with various teams to resolve project and process issues in a timely manner</li>
<li>Identify and resolve issues caused by inter-dependencies across various product releases</li>
<li>Communicate and escalate project status to project team, executive team, and steering committees</li>
<li>Work with Release Engineering and Operations teams to launch projects and provide ongoing technical support as appropriate.</li>
</ul>
<p><strong>Requirements:</strong></p>
<ul>
<li>PMP certification</li>
<li>5 – 7 years program management experience in high tech</li>
<li>10 years professional work experience</li>
<li>BS or MS degree in Computer Science or related</li>
<li>Strong negotiation skills with the ability to influence effectively</li>
<li>High attention to detail, with big picture perspective, and the ability to identify what matters</li>
<li>Strong organization and problem solving skills that include the ability to respond to changing needs and shifting priorities</li>
<li>Proven leadership skills that demonstrate the ability to manage teams made up of cross-functional and cross-level resources</li>
<li>Proven, results-oriented person with a focus on delivery</li>
<li>Experience managing global outsourcing teams which requires being available for teams in India</li>
</ul>
<p>BlackArrow offers a fast, fun, creative and diverse work environment.    We provide a highly competitive compensation plan and benefits  package   consisting of medical, dental, vision, life insurance, and  401(k). To   apply, please submit your cover letter and resume to <a href="mailto:employment@blackarrow.tv">employment@blackarrow.tv</a></p>
<p>BlackArrow is an equal opportunity employer. Principals only, please.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Senior product manager &#8211; multiplatform initiatives</title>
		<link>http://www.blackarrow.tv/archives/senior-product-manager-multi-platform-initiatives</link>
		<comments>http://www.blackarrow.tv/archives/senior-product-manager-multi-platform-initiatives#comments</comments>
		<pubDate>Wed, 15 Feb 2012 18:00:54 +0000</pubDate>
		<dc:creator>kristie</dc:creator>
				<category><![CDATA[Careers]]></category>
		<category><![CDATA[Job posting]]></category>

		<guid isPermaLink="false">http://www.blackarrow.tv/staging/?p=5189</guid>
		<description><![CDATA[Location:  San Jose, CA or New York, NY BlackArrow’s product team is creating a new position to expand our industry leading advanced advertising system to new platforms and device types.  In this role, you will have a unique opportunity to make immediate and significant contributions to the BlackArrow product and in doing so help shape [...]]]></description>
			<content:encoded><![CDATA[<p><strong> </strong>Location:  San Jose, CA or New York, NY</p>
<p>BlackArrow’s product team is creating a new position to expand our industry leading advanced advertising system to new platforms and device types.  In this role, you will have a unique opportunity to make immediate and significant contributions to the BlackArrow product and in doing so help shape the future of advanced television advertising.  You must have serious technical chops and extensive domain expertise in ad serving and video. You are detail oriented and ready to do detail-oriented technical work.  But you’re also savvy enough to move a multiplatform agenda forward through a complex matrix of industry groups, service providers, content providers and technical partners. Don’t worry, you’ll have plenty of help.  If you’re a top-notch architect or engineer looking to move into a product role or a highly technical (emphasis on technical) product manager in the advanced advertising space, we’d love to hear from you.</p>
<p><br class="spacer_" /></p>
<p><strong>Responsibilities:</strong></p>
<p><strong> </strong></p>
<ul>
<li>Ownership      and accountability for extending the BlackArrow advanced advertising      system to new platforms and device types</li>
</ul>
<ul>
<li>Interactively      work with BlackArrow product, engineering, sales as well as our customers      and technology partners to determine new platform and device requirements.</li>
</ul>
<ul>
<li>Author detailed product specifications for an engineering      team that likes to work with comprehensive specifications</li>
</ul>
<ul>
<li>Aggressively influence and understand all industry      standards and trends related to BlackArrow’s new platform initiatives </li>
</ul>
<ul>
<li>Develop and manage BlackArrow’s technical relationship      with vendor partners as they relate to our new platform initiatives</li>
</ul>
<ul>
<li>Have enough technical chops to lead and actively participate in technical sales cycle discussions with architects from the leading cable operators and content providers</li>
</ul>
<ul>
<li>Develop a wide range of customer facing marketing      collateral that explains how BlackArrow’s solution extends to new      platforms and device types</li>
<p><br class="spacer_" /></p>
</ul>
<p><strong>Requirements:</strong></p>
<ul>
<li>Thorough knowledge of the advertising eco-system, including ad networks and exchanges, how media buying works, publisher systems, etc.</li>
</ul>
<ul>
<li>Deep technical expertise with ad serving product engineering – you have built an ad server or been the technical lead on multiple ad server integration projects for tier 1 clients</li>
</ul>
<ul>
<li>Extensive professional experience in developing products, technologies, and platforms with dynamic, high-scale Internet companies </li>
</ul>
<ul>
<li>Demonstrated ability to write and present requirements to technical and non-technical audiences </li>
</ul>
<ul>
<li>You can more than hold your own during a technical design discussion with engineers and architects in both internal and client-facing settings</li>
</ul>
<ul>
<li>Highly effective interpersonal skills and the ability to work with executives to translate their ideas into technical specifications</li>
</ul>
<ul>
<li>Strong technical background to understand and develop APIs</li>
</ul>
<ul>
<li>Experience with product development lifecycle from concept to ship</li>
</ul>
<ul>
<li>Experience with developing iOS and Android applications is highly desirable</li>
</ul>
<ul>
<li>Experience working with an engineering team that likes to work with comprehensive specifications is a plus</li>
</ul>
<ul>
<li>Bachelor&#8217;s degree in Computer Science or related technical field is preferred</li>
<p><br class="spacer_" /></p>
</ul>
<p>BlackArrow offers a fast, fun, creative and diverse work environment. We provide a highly competitive compensation plan and benefits package consisting of medical, dental, vision, life insurance, and 401(k).  To apply, please submit your cover letter and resume to <a href="mailto:employment@blackarrow.tv">employment@blackarrow.tv</a></p>
<p>BlackArrow is an equal opportunity employer. Principals only, please.</p>
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		<title>BlackArrow Demonstrates National and Local Dynamic VOD Advertising Solutions at CableLabs Advanced Advertising Interop</title>
		<link>http://www.blackarrow.tv/archives/national-and-local-dynamic-vod-advertising</link>
		<comments>http://www.blackarrow.tv/archives/national-and-local-dynamic-vod-advertising#comments</comments>
		<pubDate>Tue, 07 Feb 2012 13:55:45 +0000</pubDate>
		<dc:creator>Thérèse Bruno</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Press Releases]]></category>

		<guid isPermaLink="false">http://www.blackarrow.tv/staging/?p=5662</guid>
		<description><![CDATA[Use Cases Show Comprehensive Support for Inventory Splits, SCTE 130 and CIP Specifications New York, NY, February 7, 2012 – BlackArrow, a worldwide provider of advanced advertising solutions for New Television platforms, recently demonstrated sophisticated, dynamic-advertising use cases that show how existing Pay-TV business and inventory models can be extended to on-demand viewing platforms. At [...]]]></description>
			<content:encoded><![CDATA[<h3>Use Cases Show Comprehensive Support for Inventory Splits, SCTE 130 and CIP Specifications</h3>
<p><strong> </strong></p>
<p><strong>New York, NY, February 7, 2012 </strong>–<strong> </strong>BlackArrow, a worldwide provider of advanced advertising solutions for New Television platforms, recently demonstrated sophisticated, dynamic-advertising use cases that show how existing Pay-TV business and inventory models can be extended to on-demand viewing platforms.</p>
<p>At the CableLabs® Advertising and Interactive Services Interop event in Louisville, CO, BlackArrow showcased technical and business solutions for allocating advertising inventory between service providers and affiliate programming networks &#8211; on both national and local levels &#8211; in adherence with the SCTE 130 standard. The demonstrations leveraged the BlackArrow Advanced Advertising System to highlight important workflow capabilities, including:</p>
<ul>
<li>Support for national and local ad splits via Stewardship and Fulfillment Interfaces (SaFI) Campaign Information Package (CIP) ingest, and SCTE 130 real-time ad-routing</li>
<li>Mid-roll support via the BlackArrow Placement Opportunity Information Service (POIS) and Content Information Service (CIS) product modules</li>
<li>A modular, scalable SCTE 130-based solution set for advanced advertising</li>
</ul>
<p>The demonstrations at CableLabs highlighted two approaches that enable multiple advertising inventory owners, such as service providers and programmers, to dynamically execute local and national advertising campaigns within a single VOD program and session.</p>
<p>One approach showed how programmers’ national ad campaigns could be flowed through the BlackArrow System for execution via the CableLabs draft CIP 3.0 specification, enabling service providers to exert full control over the ad decision and execution processes by aggregating all ad campaign instructions within their own VOD environments.</p>
<p>An alternative approach showed the execution of programmers’ national ad campaigns via real-time routing of ad requests to a third-party Ad Decision Service (ADS) for fulfillment in adherence with the SCTE 130 standard.</p>
<p>“The ability to bring proven Pay-TV models to multiscreen, on-demand TV platforms is essential to foster rapid growth and to build a thriving advertising ecosystem,” said Joe Matarese, Chief Technology Officer, BlackArrow. “BlackArrow’s CableLabs Interop demonstrations showed how service providers can meet their own advanced advertising objectives, as well as those of national programmers, using solutions that seamlessly integrate with the existing systems and processes of all stakeholders.”<strong><em> </em></strong></p>
<p>In both the local and national advertising scenarios, BlackArrow’s POIS component determined the appropriate ad loads and ad avail ownership rights, while the BlackArrow ADS module served as an essential component to fulfill all ad campaigns. The demonstrations also showcased BlackArrow’s sophisticated mid-roll technology that is currently deployed commercially by several Tier-One cable system operators in North America. The BlackArrow mid-roll technology effectively grows the inventory available as part of multiscreen, on-demand programming, and enables service providers to employ different advertising-monetization strategies across various broadcast windows.</p>
<p><strong> </strong></p>
<p><strong>About BlackArrow, Inc. </strong><strong><br />
 </strong>BlackArrow is a leading worldwide provider of advanced advertising technology for New TV platforms. The company’s multiplatform advertising system is designed specifically for video content distributed over any on-demand platform, enabling networks and content distributors to maximize advertising revenues. BlackArrow is privately held, and backed by Cisco Systems (NASDAQ: CSCO), Comcast Interactive Capital, Intel Capital (NASDAQ: INTC), Mayfield Fund, Motorola Ventures (NYSE: MMI)<em>, </em>NDS Group, LTD., Polaris Venture Partners and Time Warner Cable. The company has offices in New York City and San Jose, Calif. <a href="../../">http://www.blackarrow.tv</a></p>
<h6>BlackArrow is a trademark of BlackArrow, Inc. CableLabs®, is a mark of Cable Television Laboratories, Inc. All other trademarks are property of their respective owners.</h6>
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		<title>BlackArrow Strengthens Position in the Advanced Advertising Marketplace with the Addition of Three New Executives</title>
		<link>http://www.blackarrow.tv/archives/matarese_iboshi_mccormick_new_hires</link>
		<comments>http://www.blackarrow.tv/archives/matarese_iboshi_mccormick_new_hires#comments</comments>
		<pubDate>Tue, 17 Jan 2012 14:00:14 +0000</pubDate>
		<dc:creator>Thérèse Bruno</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Press Releases]]></category>

		<guid isPermaLink="false">http://www.blackarrow.tv/staging/?p=5626</guid>
		<description><![CDATA[Dr. Joseph Matarese, Tricia Iboshi and Dean McCormick to Support Further Expansion into New TV Platforms New York, NY, January 17, 2012 – BlackArrow, a worldwide provider of advanced advertising solutions for New TV platforms, today announced a trio of strategic hires that bolsters the company’s multiplatform advertising marketplace expertise and builds upon its accomplished [...]]]></description>
			<content:encoded><![CDATA[<h3>Dr. Joseph Matarese, Tricia Iboshi and Dean McCormick to Support Further Expansion into New TV Platforms</h3>
<p><strong> </strong></p>
<p><strong>New York, NY, January 17, 2012</strong> – BlackArrow, a worldwide provider of advanced advertising solutions for New TV platforms, today announced a trio of strategic hires that bolsters the company’s multiplatform advertising marketplace expertise and builds upon its accomplished management team. The new executives bring proven success in on-demand and linear television; social and broadband video; and the advertising and media marketplaces to broaden BlackArrow’s expertise in providing advertising technology and services to monetize TV content across multiple platforms.</p>
<p>The new appointments include:</p>
<ul>
<li><strong>Dr. Joseph Matarese, <em>CTO </em></strong>– a highly regarded, senior cable television and telecommunications technology executive, renowned for thought-leadership and innovation in the development of on-demand advertising and content systems; </li>
</ul>
<ul>
<li><strong>Tricia Iboshi</strong>, <strong><em>senior vice president, client services and operations</em> </strong>– a proven veteran of the IP video and social video markets with KitDigital and thePlatform; and</li>
</ul>
<ul>
<li><strong>Dean McCormick, <em>vice president, advertising solutions</em></strong> –<strong> </strong>a media executive with extensive experience in ad sales, strategy and business development</li>
</ul>
<p>“The ability to successfully monetize television content is the lever that will ultimately drive the market success of multiplatform viewing,” said Dean Denhart, CEO of BlackArrow. “Joe, Tricia and Dean collectively have the advanced advertising expertise and the diversity of platform experience required to drive viewer engagement and new revenue across multiple devices for service providers, programmers and advertisers.”</p>
<p>Dr. Joseph Matarese was most recently vice president and general manager of the On Demand Business Unit for ARRIS Group, where he was a key figure in the product development of on-demand advertising and switched IP-based video systems deployed worldwide. Holder of a Ph.D. in Geophysics from MIT, Matarese began his cable career in 1995 with nCUBE, where he rose from field service engineer to CTO. Following the acquisition of nCUBE by C-COR, he served as senior vice president of global advanced technology with C-COR. He joined ARRIS upon the acquisition of C-COR in 2007. Matarese is a published scientific author, and an active member of cable community organizations such the Society of Cable Telecommunications Engineers (SCTE) and the Cable &amp; Telecommunications Association for Marketing (CTAM).</p>
<p>Tricia Iboshi has more than 16 years’ experience in the digital media arena, delivering broadband video and content syndication solutions to media companies and content aggregators. Most recently senior vice president, sales, at KIT digital, Iboshi also held senior-management positions as the executive vice president of sales with KickApps, and vice president of sales with thePlatform. Earlier in her career, Iboshi had been co-founder and vice president of business development of RocketVox, which was acquired by thePlatform in 2001. Her expertise across business development, product sales, account development and sales engineering will be critical to the continued success of BlackArrow’s client deployments.</p>
<p>Dean McCormick is an advertising and media industry veteran who brings a decade-and-a-half of experience in ad sales, media strategy and business development to BlackArrow, where he will drive advertising market development and content-monetization solutions for New TV. Prior to joining BlackArrow, Dean McCormick had been co-founder of Mix Media, an advertising sales and marketing services company representing advanced TV networks and digital entertainment properties. As executive vice president, interactive strategy and business development at Havoc Television, his responsibilities encompassed ad sales, audience research and interactive programming development. McCormick also served as production manager for New York Times Television, and began his career with Bill Moyers in the public television sector.</p>
<p><strong>About BlackArrow, Inc. </strong><br />
 BlackArrow is a leading worldwide provider of advanced advertising technology for New TV platforms. The company’s multiplatform advertising system is designed specifically for video content distributed over any on-demand platform, enabling networks and content distributors to maximize advertising revenues. BlackArrow is privately held, and backed by Cisco Systems (NASDAQ: CSCO), Comcast Interactive Capital, Intel Capital (NASDAQ: INTC), Mayfield Fund, Motorola Ventures (NYSE: MOT)<em>, </em>NDS Group, LTD., Polaris Venture Partners and Time Warner Cable. The company has offices in New York City and San Jose, Calif. <a href="../../">http://www.blackarrow.tv</a></p>
<p style="text-align: center;"># # #</p>
<h6>BlackArrow, and the BlackArrow logo are trademarks of BlackArrow, Inc. All rights reserved.</h6>
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		<title>Senior interaction designer</title>
		<link>http://www.blackarrow.tv/archives/senior-interaction-designer</link>
		<comments>http://www.blackarrow.tv/archives/senior-interaction-designer#comments</comments>
		<pubDate>Tue, 10 Jan 2012 22:57:22 +0000</pubDate>
		<dc:creator>kristie</dc:creator>
				<category><![CDATA[Careers]]></category>
		<category><![CDATA[Job posting]]></category>

		<guid isPermaLink="false">http://www.blackarrow.tv/staging/?p=5613</guid>
		<description><![CDATA[Location:  San Jose, CA BlackArrow is looking for a dynamic, highly motivated Senior Interaction Designer to own the interactive experience users have when engaging with BlackArrow’s advanced advertising solution for new TV platforms. This individual will be a senior member of the user experience team and will have ownership over critical areas of the product [...]]]></description>
			<content:encoded><![CDATA[<p>Location:  San Jose, CA</p>
<p>BlackArrow is looking for a dynamic, highly motivated Senior  Interaction Designer to own the interactive experience users have when  engaging with BlackArrow’s advanced advertising solution for new TV  platforms.</p>
<p>This individual will be a senior member of the user experience team  and will have ownership over critical areas of the product including the  overall interactive and functional design of the product. The senior  interaction designer will be heavily involved during the planning and  research phase, and will work directly with the product team to help  define the entire user experience for every project.</p>
<p>We’re looking for someone who can not only knock out wireframes, but  also has a solid understanding of user-centered design processes and  interaction design principles.</p>
<p><strong>Responsibilities:</strong></p>
<ul>
<li>Translating business requirements into intuitive and meaningful interactive experiences</li>
<li>Easing the usability and discoverability of our software and optimizing the conversion process from new to experienced user</li>
<li>Develop and document detailed user experience specifications  including: wireframes, use cases, content inventories, site maps and  other strategy documents</li>
<li>Collaboratively develop prototypes for demonstration of concepts and interactions</li>
<li>Creating the information architecture and interaction design for our application(s)</li>
</ul>
<p><strong>Qualifications:</strong></p>
<ul>
<li>Ability to translate requirements documents into design decisions</li>
<li>Being able to work with cross-functional teams to develop ideas, and execute against them</li>
<li>Excellent oral and written communication and presentation skills</li>
<li>Ability to translate user research and analytics data into design decisions</li>
<li>An obsessive attention to detail that borders on being a perfectionist when it comes to UI/UX work</li>
<li>Excellent understanding of Web UI technologies</li>
</ul>
<p><strong>Required:</strong></p>
<ul>
<li>5+ years experience as an usability engineer, product designer,  interaction designer, or experience designer, preferably with strong  experience working on software as a service (SaaS) products</li>
<li>Degree in a related field, such as Computer Science, Human-Computer  Interaction, Graphical Design, Technical Communications, Industrial  Design. But if you studied chemistry and are now a rock star interaction  designer, that is good too.</li>
<li>Advanced proficiency in a variety of software including and  PowerPoint/Keynote, Adobe Flash, Photoshop, Illustrator and the rest of  the Adobe Creative Suite, Visio, and the MS Office Suite</li>
<li>Some travel may be required</li>
</ul>
<p>BlackArrow offers a fast, fun, creative and diverse work environment.   We provide a highly competitive compensation plan and benefits package   consisting of medical, dental, vision, life insurance, and 401(k). To   apply, please submit your cover letter and resume to <a href="mailto:employment@blackarrow.tv">employment@blackarrow.tv</a></p>
<p>BlackArrow is an equal opportunity employer. Principals only, please.</p>
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