With the BlackArrow system, Fox Cable Networks is testing the ability to deliver addressable advertising to viewers in multiple cable markets. Fox Cable Networks is utilizing the BlackArrow Sales Suite to customize on-demand campaigns based on factors such as viewer demographics and viewing behaviors, as well as specific content on its three networks.

“Our aim with this trial is to help us better understand the value of dynamic insertion capabilities for video on demand, and to start thinking about how to design campaigns with targeting in mind,” said Sherry Brennan, senior vice president of Sales Strategy and Development, Fox Cable Networks. “BlackArrow is known for its innovation in advanced VoD delivery, as well as the sophistication of its platform. The BlackArrow system enables us to manage dynamic inventory, reliably insert and customize advertisements and promotions across multiple networks and to execute business arrangements with our distribution partners.”

The Fox Cable Networks trial is using the sophisticated capabilities within the BlackArrow Sales Suite. Among the key features essential in the execution of this trial are tools that leverage content information and anonymous subscriber data for audience addressability; manage business arrangements between networks and cable distributors, and modules to optimize avails using BlackArrow’s Placement Opportunity Information Service (POIS).

“In the race to offer greater value to television advertisers, Fox Cable Networks has emerged as a true market leader,” said Nick Troiano, president, BlackArrow. “Advanced addressability and measurement are integral to growing New TV platforms, and we’re excited to be working closely with companies such as Fox Cable Networks that are playing a crucial role in developing the marketplace.”

About The BlackArrow Advanced Advertising System
The BlackArrow Advanced Advertising System is designed to address the complexities of advertising in on-demand environments – from Internet video to intricate cable and operator infrastructures. The BlackArrow Sales Suite enables national and local ad-sales organizations at media companies and cable operators to define, manage and fulfill multiplatform, multioperator advertising campaigns. As a result, they can now reach audiences who increasingly embrace time-shifted media on their televisions, computers and mobile phones. For operators, the BlackArrow Decision Suite offers powerful ad decision logic and proven system interoperability to deploy dynamic ad insertion rapidly in VOD environments.

About BlackArrow, Inc.
BlackArrow is a leading worldwide provider of advanced advertising technology for New Television platforms. The company’s multiplatform advertising system is designed specifically for video content distributed over any on-demand platform, enabling networks and content distributors to maximize advertising revenues. BlackArrow is privately held, and backed by Cisco Systems (NASDAQ: CSCO), Comcast Interactive Capital, Intel Capital (NASDAQ: INTC), Mayfield Fund and Polaris Venture Partners. The company has offices in New York City and San Jose, Calif. http://www.blackarrow.tv

# # #

Media Contacts:

Paul Schneider, PSPR, Inc., for BlackArrow
Tel. 215 702.9784 (office) or 215 817.4384 (mobile)
pspr@att.net

Brian Peterson, Fox Cable Networks
Tel. 310 369.0009
brian.peterson@fox.com

BlackArrow is a trademark of BlackArrow, Inc.

BlackArrow is looking for a dynamic, highly motivated implementation engineer to oversee strategic customer deployments of its advanced advertising solution for New TV platforms. The candidate must have the ability to coordinate complex customer-facing deployment projects from start-to-finish, excellent communication and writing skills, and the ability to thrive in a demanding, fast-paced startup environment. As the implementation engineer, you will be responsible for projects that have significant impact to BlackArrow and for advancing our customers success within the dynamic video advertising marketplace.

Key Roles & Responsibilities:

• Coordinate all aspects of enterprise software deployment including planning, installation, configuration, testing, training, tracking and documentation

• Work closely with project stakeholders to identify and document core project objectives, custom requirements, data requirements, business workflows and technical infrastructures

• Develop clear, concise statements of work that identify unique customer requirements and additional product features

• Schedule installation of base networking, hardware and software components within data center, laboratory and other client facilities

• Perform detailed product and technical configuration including account setup, user setup, contract setup, data ingest, SCTE 130 integration and other tasks according to defined project requirements

• Verify proper end-to-end system performance using Windows and UNIX-based software tools including database queries, test harnesses, Web debugging utilities, scripting languages and network utilities

• Develop custom shell scripts, SQL queries and other custom integration code as required for the implementation

• Coordinate and facilitate all customer training efforts including onsite presentations and remote Web-based presentations

• Act as a liaison among various BlackArrow teams when resolving customer technical issues, product questions and other types of general inquires

• Support the sales process both directly and indirectly via direct customer contact, participation in sales calls as the “implementation cxpert,”,by creation of presentations, whitepapers and other sales collateral

Knowledge & Skills

• Experience in coordinating large-scale software deployment projects within cable and broadband environments

• Experience installing and configuring enterprise software within various types of media industry environments including broadcast television, cable television and broadband

• Experience executing the deployment of enterprise application software in conjunction with excellent organizational and management skills to oversee simultaneous, complex, and long-duration projects from start to finish

• Proven experience working with extremely tight deadlines in order to meet aggressive implementation schedules

• Ability to concisely summarize complex issues and to make clear, compelling recommendations

• Requires knowledge of cable-based standards including SCTE 130, SCTE 35, ADI, Canoe CIP, EBIF and other protocols; experience with broadband advertising standards such as IAB VAST a plus

• Requires knowledge of the workflows, processes and technology involved in delivering VOD programming and advertising from broadcast networks to cable plants and out to the home

• Requires knowledge of the manner in which advertising is sold, produced, managed and distributed across linear television, on-demand television and broadband properties; experience with addressable advertising a plus

• Experience with Web-based dynamic advertising platforms and technologies a plus

• Experience with video content delivery networks and technologies a plus

• Requires knowledge of UNIX command-line syntax, shell scripts, text editors, system utilities and other standard  UNIX tools

• Requires understanding of HTTP, XML, HTML and other computer-based protocols

• Requires the ability to write and execute basic SQL commands

• 3 – 5 years of software product deployment responsibility or equivalent; demonstrated success installing multiple instances of commercially available products is strongly desired

• Requires BA/BS, or equivalent experience

BlackArrow offers a fast, fun, creative and diverse work environment. We provide a full benefits package consisting of medical, dental, vision, life insurance, 401(k) and stock options. To apply, please submit your cover letter, resume and position you are applying for to jobs@blackarrow.tv.

BlackArrow is an equal opportunity employer. Principals only, please.

BlackArrow is looking for an experienced MySQL database administrator who will play a major role in the design, implementation, operations and maintenance of the company’s database infrastructure. These environments are primarily Linux based, and support both BlackArrow’s internal stakeholders and its customers – which include major cable, telecom and television network companies.

Responsibilities:

• Manage MySQL in production/QA/development environments including installation, configuration, backup, recovery, upgrades, schema changes, etc.
• Perform database health monitoring and diagnostics
• Implement monitoring, auditing and alert systems for MySQL databases
• Troubleshoot and resolve problems with MySQL
• Design, implement, maintain and automate the appropriate backup and recovery architecture required
• Work with various teams for performance tuning and optimization, query optimization, index tuning, caching, buffer tuning, etc.
• Perform capacity planning exercises to properly identify required hardware, software, database configuration/architecture necessary to support application needs
• Own data modeling, schema design and review
• Create processes to ensure data integrity and identify potential data errors
• Document and update procedures and processes
• Note: position may require use of a pager

Requirements:

• 5+ years total database experience
• Minimum 3 years of experience as a MySQL DBA in a high-volume, high-impact transactional environment
• Minimum 3 years of experience with high-volume MySQL database administration and in the following areas:
  • Replication
  • High availability (HA)
  • Load balancing
  • Query optimization
  • Schema design disaster recovery
• Experience with supporting large multiterabyte data warehouse
• Experience in administration of InnoDB and MyISAM table types
• Strong understanding of Linux operating system, storage solutions, networking (particularly TCP/IP), security and Web servers
• Experience with database performance tuning, backup and recovery, system architecture and design as well as high availability concepts
• Strong change-management experience – able to propose and deliver new processes for managing change of a complex data warehouse environment
• Ability to develop procedures, processes and conventions to standardize database operations
• Ability to work cooperatively with software engineers and system administrators
• Strong SQL programming skills
• Strong programming and scripting skills such as:
  • SHELL SCRIPTING
  • XML
• Exceptional problem-solving expertise and attention to detail
• Ability to work individually or as part of a team
• Strong oral and written communication skills

BlackArrow offers a fast, fun, creative and diverse work environment. We provide a full benefits package consisting of medical, dental, vision, life insurance, 401(k) and stock options. To apply, please submit your cover letter, resume and position you are applying for to jobs@blackarrow.tv.

BlackArrow is an equal opportunity employer. Principals only, please.

BlackArrow is looking for a highly motivated senior software engineer for our advanced advertising system for New TV platforms.

Responsibilities:

• Design and build J2EE-based enterprise applications suited to large volume, high availability environments
• Evaluate and leverage new technologies appropriately
• Produce high-quality engineering design documentation
• Work with the product management and engineering teams to translate product requirements into high quality deliverables

Requirements

Experience with the design and implementation J2EE-based solutions including:

• Large volume, high availability enterprise applications
• EJB2/EJB3
• Web services frameworks (Axis/Metro/etc.)
• Persistence frameworks (Hibernate/etc.)
• JDBC
• JMS
• JSP/Servlets

Additional expertise desired:

• Experience  delivering Software as a Service (SaaS) products
• Thorough knowledge of SQL, stored procedures, functions, transaction contexts
• Excellent oral/written communication and interpersonal skills
• Ability to multitask and work under pressure to meet deadlines

Experience with the following Technologies:

• JBoss Application Server 4.x/Tomcat 5.x
• RDBMS (MySQL/Oracle/etc.)
• Web services frameworks (Axis/Metro/etc.)
• Persistence frameworks (Hibernate/etc.)
• Linux

Education

• BS or MS in Computer Science or Computer Engineering

Experience Requirements:

• At least 6 years of hands-on experience in software development
• Minimum 3 years developing technical requirements
• Minimum 3 years of enterprise platform engineering experience

BlackArrow offers a fast, fun, creative and diverse work environment. We provide a full benefits package consisting of medical, dental, vision, life insurance, 401(k) and stock options. To apply, please submit your cover letter, resume and position you are applying for to jobs@blackarrow.tv.

BlackArrow is an equal opportunity employer. Principals only, please.

BlackArrow is looking for a highly motivated software engineer for our advanced advertising system for New TV platforms.

Responsibilities:

• Develop Web-based enterprise applications with front-end focus
• Produce high-quality results in an agreed upon timely manner
• Work with cross-functional team throughout software development life cycles

Requirements

• Expertise in front-end Web development in the areas of Spring MVC framework, AJAX, YUI, and other open source JavaScript libraries
• Excellent understanding and hand on experience of XML, XML Schema design, and XSLT using JAVA based solutions
• Experience with the design and implementation J2EE-based solutions including:
  • JSP, Servlet, and EJBs
  • JSON, XML/XSLT, REST, and Web Services
  • Hibernate or other ORM tools and SQL
  • Spring Framework MVC
  • Excellent oral/written communication and interpersonal skills
  • Ability to set, communicate and meet aggressive deadlines and milestones

Experience with the following Technologies:

• JBoss/Tomcat Application Server
• MySQL and Oracle databases
• YUI, prototype, or other JavaScript libraries
• Spring MVC framework
• Metro or Axis Java Web Services Stack

Requirements:

• Knowledge of complex enterprise-platform engineering experience and enterprise software or SaaS preferred (optional)
• MS in computer science or computer engineering

BlackArrow offers a fast, fun, creative and diverse work environment. We provide a full benefits package consisting of medical, dental, vision, life insurance, 401(k) and stock options. To apply, please submit your cover letter, resume and position you are applying for to jobs@blackarrow.tv.

BlackArrow is an equal opportunity employer. Principals only, please.

January 14, 2010 – Purchase, NY – Bresnan Communications, the leading provider of advanced broadband services in their Rocky Mountain footprint, today announced the start of an advertising trial using new technology which makes possible the dynamic insertion of advertisements into video-on-demand (VOD) programming.

Traditionally, advertising within video-on-demand content has had limited effectiveness due to the static nature of the ads being encoded into the VOD stream. By contrast, dynamic ad insertion (DAI) enables advertisements to be selected in real time, based on variable factors, such as context, content, location and time of day.

Bresnan has launched a DAI trial in the Montana markets of Billings, Bozeman, Helena and Missoula using standards-based technologies that allow it to manage and deliver timely advertiser messages to VOD viewers.

As part of the trial, Bresnan has integrated the capabilities of three leading cable technology innovators including ARRIS, a global communications technology company providing voice, data, and video solutions; Avail-TVN, the largest digital media services company in North America; and BlackArrow, a leading provider of advanced advertising solutions for new television platforms.

“Bresnan’s on-demand services and libraries are growing exponentially to keep up with burgeoning customer demand,” said Kelly Enright, Regional Vice President of Advertising Sales for Bresnan Communications. “This trial will grow the value of our Video on Demand platform to both advertisers and content partners as we begin to offer a completely new advertising model. Dynamic ad insertion offers an exciting opportunity to develop campaigns that provide relevant, measurable and highly effective advertising to a growing audience and allows programmers to manage on-demand advertising inventory for the first time, while developing a whole new stream of advertising revenue.”

The new DAI technology utilizes tools and expertise from ARRIS, Avail-TVN and BlackArrow and easily integrates with Bresnan’s existing VOD architecture, enabling standardized metadata and workflow processes for delivery of content information and advertisement data between the Avail-TVN ADONISS™ Asset Management System and the BlackArrow Advanced Advertising System, as well as ad placement and inventory allocation capabilities that utilize the ARRIS VOD ConvergeMedia™ platform and the BlackArrow Placement Opportunity Information Service (POIS) and Allocation Manager.

About ARRIS
ARRIS is a global communications technology company specializing in the design, engineering and supply of technology supporting quad-play broadband services for residential and business customers around the world. The company supplies broadband operators with the tools and platforms they need to deliver, reliable telephony, demand driven video, next-generation advertising and high-speed data services. Headquartered in Suwanee, Georgia, USA, ARRIS has R&D centers in Suwanee; Chicago, IL; Beaverton OR, Kirkland, WA; State College, PA; Wallingford CT; Waltham, MA; Cork, Ireland; and Shenzhen, China, and operates support and sales offices throughout the world. Information about ARRIS products and services can be found at www.arrisi.com.

About Avail-TVN
Avail-TVN is the largest digital media services company in North America. Working with every major studio and television network, the company offers a full content line up of MPEG-4 encoded live programming as well as video on demand content in MPEG-2 and MPEG-4 to multichannel video providers throughout the US, Canada, the Caribbean and Mexico. The Avail-TVN platform is an open, advanced technology, offering the most comprehensive, end-to-end solution for licensing, managing, distributing and marketing linear and on-demand content to virtually any platform today and is extensible to support the new services of tomorrow. For more information please visit www.avail-tvn.com.

About BlackArrow, Inc.
BlackArrow is a leading worldwide provider of advanced advertising technology for New Television platforms. The company’s multiplatform advertising system is designed specifically for video content distributed over any on-demand platform, enabling networks and content distributors to maximize advertising revenues. BlackArrow is privately held, and backed by Cisco Systems (NASDAQ: CSCO), Comcast Interactive Capital, Intel Capital (NASDAQ: INTC), Mayfield Fund and Polaris Venture Partners. The company has offices in New York City and San Jose, Calif. http://www.blackarrow.tv

About Bresnan Communications
Bresnan Communications, a broadband telecommunications company founded by Bill Bresnan in 1984, serves more than 320,000 customers throughout Colorado, Montana, Wyoming and Utah. Bresnan’s advanced services and features include high-definition digital TV with video-on-demand, super high-speed Internet and digital phone. The company also serves the business community through its Business Services and Advertising Sales divisions. More information about Bresnan is available at www.bresnan.com

# # #

Media Contacts:
ARRIS
Alex Swan
ARRIS Media Relations    
Tel. 678 473.8327
alex.swan@arrisi.com

Avail-TVN
Jamie Farrell, Media Strategies PR, for Avail-TVN
Office 781 289.7088
Mobile 339 532.9664
jfarrell@msipr.com

BlackArrow
Paul Schneider, PSPR, Inc., for BlackArrow
Tel. 215 702.9784 (office) or 215 817.4384 (mobile)
pspr@att.net

Bresnan Communications
Shawn Beqaj
Vice President, Public Affairs
Office 914 641.3324
Mobile 914 329.7182
sbeqaj@bresnan.com

BlackArrow is a trademark of BlackArrow, Inc.

San Jose, CA, January 13, 2010 – BlackArrow, a leading worldwide provider of advanced advertising solutions for New Television platforms, has been chosen by AlwaysOn as one of the OnMedia Top 100 winners.

BlackArrow was selected from among hundreds of technology companies nominated by investors, bankers, journalists and industry insiders and evaluated during a rigorous three-month selection process by the AlwaysOn editorial team and industry experts from around the globe. BlackArrow’s selection was based on a set of five criteria: innovation, market potential, commercialization, stakeholder value and media buzz.

Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies. BlackArrow and the OnMedia Top 100 Companies will be honored at AlwaysOn’s OnMedia NYC event on February 1, 2010, at the Mandarin Oriental Hotel in New York City.

“BlackArrow’s approach to Advanced Advertising is changing the way content distributors and programmers are monetizing time-shifted television programming over New-TV platforms,” said Dean Denhart, CEO of BlackArrow. “It’s rewarding to be recognized by the AlwaysOn editorial team for the valuable industry contributions that BlackArrow’s employees have worked so hard to develop.”

A full list of all the OnMedia Top 100 winners can be found on the AlwaysOn website at:
http://alwayson.goingon.com/permalink/post/34216

About AlwaysOn
AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network (alwayson.goingon.com). In 2004, it became the first media brand to socially network its online readers and event attendees.  AlwaysOn’s preeminent executive event series includes the Summit at Stanford, OnMedia, OnHollywood, OnDC, OnDemand, Venture Summit Silicon Valley, Venture Summit East, GoingGreen, GoingGreen East, and GoingGreen Europe.  The AlwaysOn network and live event series empower readers, event participants, sponsors, and advertisers to spearhead the global innovation economy.

About BlackArrow, Inc.
BlackArrow is a leading worldwide provider of advanced advertising technology for New Television platforms. The company’s multiplatform advertising system is designed specifically for video content distributed over any on-demand platform, enabling networks and content distributors to maximize advertising revenues. BlackArrow is privately held, and backed by Cisco Systems (NASDAQ: CSCO), Comcast Interactive Capital, Intel Capital (NASDAQ: INTC), Mayfield Fund and Polaris Venture Partners. The company has offices in New York City and San Jose, Calif. http://www.blackarrow.tv

BlackArrow and the BlackArrow logo are trademarks of BlackArrow, Inc.

BlackArrow is looking for a dynamic, highly motivated customer support engineer to provide customer and technical support for our BlackArrow Advanced Advertising System.  This candidate must have the ability to manage customer expectations by providing solutions to novice as well as technical customers, exceptional troubleshooting skills, excellent communication and writing skills, and the ability to thrive in a demanding, fast-paced environment. As a customer support engineer, you will be responsible for all customer facing requests and have a significant impact in advancing our customer success within the dynamic video advertising marketplace.

Responsibilities:

• Be an expert on BlackArrow solutions and technical architecture, integration points, workflow, and functionality
• Provide technical support via phone, email, ticketing and other support systems (Salesforce, RT, Jira, etc.)
• Maintain, educate and support both customers and internal staff on in our many production and trial environments
• Participate in product launches, upgrades and releases interacting with all teams required
• Ability to concisely summarize complex issues and to make clear, compelling recommendations
• Resolve and close all customer and technical requests and issues
• Troubleshoot, investigate and escalate customer requests/issues while consulting all teams
• Investigate, troubleshoot, duplicate undocumented features (bugs)
• Follow BlackArrow company and support defined processes
• Proven experience working with extremely tight deadlines in order to meet aggressive schedules
• Maintain an extremely positive attitude and deliver the highest level of professionalism to all customer
• Create customer facing documentation such as FAQs, Tech Tips and more
• Review internal documentation and provide feedback to all relevant parties
• Assist Quality Assurance in testing new releases in  QA/development environments
• Assist other staff with projects related to process definition, product installation and related
• Be an ambassador for BlackArrow products and services

Requirements:

• At least 3-5 years of customer and/or technical support skills (phone, email & ticket processing)
• At least 3-5 years of system administration skills in UNIX or Linux (CentOS & Redhat)
• Provide a working understanding of browser technology (MS Explorer v6.0+, Firefox, Safari & Chrome)
• Requires understanding of HTTP, XML, HTML and other computer-based protocols
• Understanding of technical tools such as VM, TraceRT, NSLookup, Firebug, Charles and more
• Proven track record in managing customer expectations both technical and non technical (account management)
• Strong listening, speaking and writing skills
• Exceptional time-management ability
• Ability to read Apache, MySQL and other log files
• Ability to self troubleshooting issues, build own knowledge and provide a transfer of knowledge to others
• “Can do” attitude – assertively take ownership of tasks, projects and issues until final resolution achieved
• Demonstrate a high level of technical, analytical, and problem solving skills
• Ability to learn new technologies as required and continually advance your skills as needed
• Must have a flexible work schedule, plus be available to work on-call 24×7 rotational shift
• Degree in Computer Science or equivalent work experience (3-5 years)

Preferred:

• Knowledge of cable-based standards SCTE 130, SCTE 35, ADI, Canoe CIP, CTAM, EBIF and other protocols
• Experience with broadband advertising standards such as IAB VAST

BlackArrow offers a fast, fun, creative and diverse work environment. We provide a full benefits package consisting of medical, dental, vision, life insurance, 401(k) and stock options. To apply, please submit your cover letter, resume and position you are applying for to jobs@blackarrow.tv.

BlackArrow is an equal opportunity employer. Principals only, please.

BlackArrow is looking for a dynamic, highly motivated senior product manager to drive key initiatives around its advanced advertising solution for New TV platforms. This candidate must have strong presentation and writing skills, a passion for turning customer requirements into software products, and the ability to thrive in a demanding, fast-paced young company. As a senior product manager, candidate will be responsible for projects that have significant impact to BlackArrow and the overall advanced advertising industry.

Key Roles and Responsibilities

• Identify market opportunities and define product vision and strategy
• Own the process of enhancing existing products and develop new modules and/or products as appropriate
• Meet directly with customers on an ongoing basis to clearly understand their workflows and pain points
• Articulate and prioritize customer and internal business stakeholder requirements in MRDs, PRDs, functional specifications and other documents and, working directly with engineering, convert these into a clear, actionable development tasks
• Perform in-depth business analysis to support product recommendations
• Maintain competitive analysis specific to your areas of focus
• Support the sales process both directly and indirectly via direct customer contact, participation in sales calls as the “product and industry expert” and creation of presentations, whitepapers and other sales collateral

Knowledge and Skills

• 3 – 5 years of product management experience creating and marketing software to ad sales organizations in the media and entertainment industry (or equivalent experience)
• Requires knowledge of the way advertising is sold and managed across online, linear and VOD TV platforms and the systems, standards and processes involved
• Requires experience with ad serving technology and products
• Knowledge of the workflows, processes and technology involved in delivering VOD programming and advertising from broadcast networks to cable plants and out to the home preferred
• Proven experience prioritizing requirements and creating product and functional requirements documents for software products
• Ability to work with extremely tight deadlines in order to meet aggressive product schedules
• Ability to concisely summarize complex issues and make clear, compelling recommendations
• Requires BA/BS, or equivalent experience, MBA preferred

BlackArrow offers a fast, fun, creative and diverse work environment. We provide a full benefits package consisting of medical, dental, vision, life insurance, 401(k) and stock options. To apply, please submit your cover letter, resume and position you are applying for to jobs@blackarrow.tv.

BlackArrow is an equal opportunity employer. Principals only, please.

At last week’s CableLabs® InterOp event, BlackArrow participated in five out of six live, advanced advertising use case demonstrations in conjunction with several partners around the ecosystem. BlackArrow and its partners demonstrated ad insertion and reporting capabilities for both linear and video-on-demand TV environments, as well as support for interactive EBIF, graphical overlay and video advertisements.

BlackArrow showcased its campaign management and ad decisioning for interactive telescoping EBIF-based applications together with partners ARRIS, FourthWall Media (see related press release), Nielsen and Sigma Systems, in a demonstration that utilized SCTE 130 Digital Program Insertion interfaces in conjunction with CableLabs’ Stewardship and Fulfillment Interfaces (SaFI). BlackArrow also teamed-up with Cisco, Motorola, Nielsen and Sigma Systems, as well as a new partner, NDS, to provide campaign management and ad decisioning for cable environments.

The November 2009 InterOp marked the first public unveiling of the BlackArrow Placement Opportunity Information Service (POIS) – an implementation of the SCTE 130-5 specification, and a component of the BlackArrow Advanced Advertising System for New TV.

Learn more about BlackArrow’s solutions for content distributors.