San Jose, CA, June 14, 2010 – Nick Troiano, president of BlackArrow, a leading worldwide provider of advanced advertising solutions for New Television platforms, has been recognized as one of the rising stars in the television industry by Broadcasting & Cable magazine.

Troiano has been instrumental in driving BlackArrow’s market activity with cable system operators and programmers, and is one of 13 executives selected for inclusion on B&C’s 2010 “Next Wave of Leaders” list. The 2010 Next Wave honorees are being profiled in the June 14 edition of Broadcasting & Cable.

“As consumer viewing trends toward more on-demand content, the innovative thinking that Nick Troiano brings to the table is helping cable operators and programmers to build business models around video on demand services and content,” said Dean Denhart, CEO of BlackArrow. “We’re grateful to Broadcasting & Cable for this honor, which we believe recognizes not only Nick’s contributions to the industry, but also the cumulative success of the BlackArrow team.”

Since joining BlackArrow in March 2009, Troiano has played a key role in securing announced relationships with Comcast, Bresnan Communications and Fox Cable Networks. Previously, Troiano held executive positions at several market-leading companies: vice president of business development within the U.S. Partnership Group at Yahoo!; senior vice president of sales and business development for Maven Networks; executive vice president of business development at ClearStory Systems; and CEO of WebWare Corporation.  He also was a principal at SCP Private Equity Partners.

#  #  #

San Jose, Calif., April 19, 2010 – BlackArrow, a leading worldwide provider of advanced advertising solutions for New Television platforms, today announced it has closed $20 million in Series C financing. The round was led by strategic investor NDS Group – the leading provider of technology solutions for digital pay-TV, and included existing investors Cisco Systems, Comcast Interactive Capital, Intel Capital, Mayfield Fund and Polaris Venture Partners.

This financing provides new capital to expand product development and accelerate the deployment of the BlackArrow Advanced Advertising System to programming networks and on-demand television content providers across North American and international markets.

In a related announcement, BlackArrow and NDS today announced the formation of a strategic alliance to offer an integrated suite of advanced advertising solutions and services. As part of its strategic investment, NDS will have a seat on the BlackArrow board of directors.

“We have aligned ourselves with partners and investors that not only share BlackArrow’s vision but also stand behind us by providing a firm financial platform that ensures our ongoing success,” said Dean Denhart, CEO of BlackArrow. “This investment further solidifies our long-term ability to help operators and programmers monetize on-demand content globally by leveraging the international expertise, footprint and complementary technologies of NDS, while assuring continued traction and execution in the marketplace.”

NDS creates proven technologies that enable leading pay-TV operators and content providers to generate revenues from digital content on more than 70 of the world’s leading pay-TV platforms. NDS’ security, enabling technologies and interactive applications are deployed on over 100 million devices worldwide – across set-top boxes, PCs and other media devices. BlackArrow’s multiplatform campaign management and ad decisioning services align with NDS’ advanced advertising platform, NDS Dynamic™, which provides solutions to identify, measure and engage audiences – thus creating the framework for the alliance.

“The ability to deliver timely, addressable advertising to on-demand audiences presents a major revenue-growth opportunity for operators and programmers worldwide,” said Dr. Abe Peled, CEO and chairman of NDS Group. “BlackArrow’s market traction in North America, combined with its approach and technology for delivering high-value, targeted advertising solutions, aligns with the needs of NDS’ customers – from service providers to media companies.”

About The BlackArrow Advanced Advertising System
The BlackArrow Advanced Advertising System is designed to address the complexities of advertising in on-demand environments – from Internet video to intricate cable and operator infrastructures. The BlackArrow Sales Suite enables national and local ad-sales organizations at media companies and cable operators to define, manage and fulfill multiplatform, multioperator advertising campaigns. As a result, they can now reach audiences who increasingly embrace time-shifted media on their televisions, computers and mobile phones. For operators, the BlackArrow Decision Suite offers powerful ad decision logic and proven system interoperability to deploy dynamic ad insertion rapidly in VOD environments.

About NDS
NDS Group Ltd. creates the technologies and applications that enable pay-TV operators to securely deliver digital content to TV STBs (set-top boxes), DVRs (digital video recorders), PCs, mobiles and other multimedia devices. Over 70 of the world’s leading pay-TV platforms rely on NDS solutions to protect and enhance their businesses. VideoGuard® is the world’s market-leading conditional access (CA) and digital rights management (DRM) technology, currently deployed on 116 million active devices, and safeguarding pay-TV service revenues exceeding $40 billion. NDS middleware, including MediaHighway® which enables a host of advanced services for subscribers, has been deployed on 135 million devices. NDS DVR technology, centred around XTV™, leads the global industry with 25 million units deployed. (Deployment figures as of 31st December 2009).

Headquartered in the UK, NDS remains committed to investing in R&D with over 75% of its employees dedicated to pioneering work at development centres in China, Denmark, France, India, Israel, Korea, UK and US. NDS has also implemented a host of initiatives aimed at reducing its carbon footprint and helping digital TV subscribers reduce energy consumption.

NDS Group Ltd. is a private company owned by the Permira Funds and News Corporation. See www.nds.com for more information.

About BlackArrow, Inc.
BlackArrow is a leading worldwide provider of advanced advertising technology for New Television platforms. The company’s multiplatform advertising system is designed specifically for video content distributed over any on-demand platform, enabling networks and content distributors to maximize advertising revenues. BlackArrow is privately held, and backed by Cisco Systems (NASDAQ: CSCO), Comcast Interactive Capital, Intel Capital (NASDAQ: INTC), Mayfield Fund, NDS Group Ltd. and Polaris Venture Partners. The company has offices in New York City and San Jose, Calif. http://www.blackarrow.tv

# # #

Media Contacts:

Paul Schneider, PSPR, Inc., for BlackArrow
Tel. 215 702 9784 (office) or 215 817 4384 (mobile)
pspr@att.net

Kelly Fitzgerald, Breakaway Communications, for NDS
Tel. 212 616.6006
kfitz@breakawaycom.com

BlackArrow is a trademark of BlackArrow, Inc. All other trademarks are property of their respective owners

LONDON, UK – April 19, 2010 - NDS, the leading provider of technology solutions for digital pay-TV, and BlackArrow, a leading provider of advanced advertising solutions for New Television platforms, today announced a strategic business and technology alliance. Together, the companies will offer an integrated suite of end-to-end advanced TV advertising solutions and system integration services for the advancement of next-generation TV advertising.

The alliance will see the integration of the two companies’ technology and further development of new solutions for global markets, focusing on sophisticated advertising capabilities such as on-demand ad insertion, interactive advertising and addressable advertising on linear television – with future plans to enable multiplatform campaigns across multiple devices, optimising on NDS’ cross platform experience.

In a related announcement, BlackArrow today announced that NDS has taken the lead in the latest round of funding for the company – a strategic investment that will see NDS gain a seat on the BlackArrow board of directors.

The existing suite of advanced advertising technologies from NDS, NDS Dynamic™, enables TV operators to manage, deliver and execute advanced advertising applications to improve their existing advertising sales and develop new advertising revenue streams; all reinforced by accurate viewing analysis for programmers, addressability and interactive advertising. The NDS Dynamic suite has three solutions, audience measurement, addressable advertising and interactive advertising.

BlackArrow enables advanced advertising monetisation for New TV. The BlackArrow Advanced Advertising System is comprised of the BlackArrow Sales Suite, which allows television ad-sales organizations to define, manage and fulfil multiplatform, multioperator advertising campaigns, and the BlackArrow Decision Suite, which offers powerful ad decision logic and system interoperability for content distributors to deploy dynamic ad insertion rapidly in on-demand environments.

The combined expertise of both companies will provide a framework for operators and programmers to generate additional revenues from next-generation advertising on advanced platforms, such as on-demand television, enabling programmers and content owners to sell and manage advertising inventory; platform operators to leverage existing network and set-top box infrastructures to deploy standards-based dynamic advertising solutions; and advertisers to better understand the reach of their message with proven audience measurement technology.

“As pay-TV companies invest in DVR and VOD deployments and these gain penetration, they will be able to offer new and more effective targetable and accountable advertising. These services will be added to the core subscription revenues and can become another important revenue stream.” said Dr. Abe Peled, Chairman and CEO, NDS. “Our investment in, and alliance with, BlackArrow further reinforces our commitment and belief in the growing power of advertising to expand our customers’ business.”

“The ability to effectively monetise New TV programming represents a major driver of top-line revenue growth opportunities for content distributors and programmers,” said Dean Denhart, CEO, BlackArrow. “Our partnership with NDS leverages both companies’ domain and technology expertise to create solutions and services that can rapidly enable the global marketplace to share in these new revenue streams.”

For further information:

NDS
Amy Lucas, Corporate Communications 
T: +44 20 8476 8243 alucas@nds.com

Breakaway Communications for NDS
Kelly Fitzgerald, Managing Partner                                                
T: +1 212 616 6006, kfitz@breakawaycom.com

BlackArrow
Paul Schneider, PSPR, Inc., for BlackArrow
T: +1 215 702.9784, pspr@att.net

About BlackArrow, Inc.
BlackArrow is a leading worldwide provider of advanced advertising technology for New Television platforms. The company’s multiplatform advertising system is designed specifically for video content distributed over any on-demand platform, enabling networks and content distributors to maximize advertising revenues. BlackArrow is privately held, and backed by Cisco Systems (NASDAQ: CSCO), Comcast Interactive Capital, Intel Capital (NASDAQ: INTC), Mayfield Fund, NDS Group Ltd. and Polaris Venture Partners. The company has offices in New York City and San Jose, Calif. http://www.blackarrow.tv

About NDS
NDS Group Ltd. creates the technologies and applications that enable pay-TV operators to securely deliver digital content to TV STBs (set-top boxes), DVRs (digital video recorders), PCs, mobiles and other multimedia devices. Over 70 of the world’s leading pay-TV platforms rely on NDS solutions to protect and enhance their businesses. VideoGuard^® is the world’s market-leading conditional access (CA) and digital rights management (DRM) technology, currently deployed on 116 million active devices, and safeguarding pay-TV service revenues exceeding $40 billion. NDS middleware, including MediaHighway^® which enables a host of advanced services for subscribers, has been deployed on 135 million devices. NDS DVR technology, centred around XTV^™, leads the global industry with 25 million units deployed. (Deployment figures as of 31st December 2009).

Headquartered in the UK, NDS remains committed to investing in R&D with over 75% of its employees dedicated to pioneering work at development centres in China, Denmark, France, India, Israel, Korea, UK and US. NDS has also implemented a host of initiatives aimed at reducing its carbon footprint and helping digital TV subscribers reduce energy consumption.

NDS Group Ltd. is a private company owned by the Permira Funds and News Corporation. See www.nds.com for more information. Read about the latest developments at NDS and in the pay-TV industry in World Vision. Click here for the NDS RSS feed.

BlackArrow is looking for a highly motivated software engineer for our advanced advertising system for New TV platforms.

Responsibilities:

• Develop Web-based enterprise applications with front-end focus
• Produce high-quality results in an agreed upon timely manner
• Work with cross-functional team throughout software development life cycles

Requirements:

• Strong familiarity with front-end Web development; particularly  Spring MVC framework, AJAX, YUI and other open source JavaScript libraries
• Excellent understanding and hands-on experience of XML, XML schema design, and XSLT using JAVA- based solutions
• Experience with the design and implementation J2EE-based solutions including:
  • JSP, Servlet, and EJBs
  • JSON, XML/XSLT, REST, and Web Services
  • Hibernate or other ORM tools and SQL
  • Spring Framework MVC
  • Excellent oral/written communication and interpersonal skills

Experience:

• Experience with the following technologies:
  • JBoss/Tomcat Application Server
  • MySQL and Oracle databases
  • YUI, prototype, or other JavaScript libraries
  • Spring MVC framework
  • Metro or Axis Java Web Services Stack
• Knowledge of complex enterprise-platform engineering experience and enterprise software or SaaS preferred
• BS or MS in computer science, software engineering or equivalent experience

BlackArrow offers a fast, fun, creative and diverse work environment.  We provide a full benefits package consisting of medical, dental, vision, life insurance, 401(k) and stock options.  To apply, please submit your cover letter, resume and position you are applying for to jobs@blackarrow.tv.

BlackArrow is an equal opportunity employer. Principals only, please.

BlackArrow is looking for a highly motivated lead software engineer for our advanced advertising system for New TV platforms. This position will provide technical and team leadership for one of BlackArrow’s application development teams. Candidates should have a proven track record of enterprise application design and implementation at scale in a leadership role.

Responsibilities:

• Design and build J2EE-based enterprise applications suited to large volume, high availability environments
• Evaluate and leverage new technologies appropriately
• Produce high-quality engineering design documentation
• Work with the product management and engineering teams to translate product requirements into high- quality deliverables
• Proactively identify areas of improvement and take ownership of end-to-end product development

Requirements:

Experience with the design and implementation J2EE-based solutions including:

• Proven track record of enterprise architecture experience with large volume, high availability enterprise applications
• Recent team leadership experience
• EJB2/EJB3
• Web services frameworks (Axis/Metro/etc.)
• Persistence frameworks (Hibernate/etc.)
• JDBC
• JMS
• JSP/Servlets

Additional expertise desired:

• Experience delivering Software as a Service (SaaS) products
• Thorough knowledge of SQL, stored procedures, functions, transaction contexts
• Excellent oral/written communication and interpersonal skills
• Ability to multitask and work under pressure to meet deadlines
• JavaScript/CSS/HTML

Experience with the following technologies:

• JBoss Application Server 4.x/Tomcat 5.x
• RDBMS (MySQL/Oracle/etc.)
• Web services frameworks (Axis/Metro/etc.)
• Persistence frameworks (Hibernate/etc.)
• Linux

Experience:

• At least 8 years of hands-on experience in software development
• At least 1 year of recent team leadership experience
• Minimum 3 years developing technical requirements
• Minimum 3 years of enterprise platform engineering experience
• BS or MS in Computer Science or Computer Engineering or equivalent

BlackArrow offers a fast, fun, creative and diverse work environment. We provide a full benefits package consisting of medical, dental, vision, life insurance, 401(k) and stock options. To apply, please submit your cover letter, resume and position you are applying for to jobs@blackarrow.tv.

BlackArrow is an equal opportunity employer. Principals only, please.

With the BlackArrow system, Fox Cable Networks is testing the ability to deliver addressable advertising to viewers in multiple cable markets. Fox Cable Networks is utilizing the BlackArrow Sales Suite to customize on-demand campaigns based on factors such as viewer demographics and viewing behaviors, as well as specific content on its three networks.

“Our aim with this trial is to help us better understand the value of dynamic insertion capabilities for video on demand, and to start thinking about how to design campaigns with targeting in mind,” said Sherry Brennan, senior vice president of Sales Strategy and Development, Fox Cable Networks. “BlackArrow is known for its innovation in advanced VoD delivery, as well as the sophistication of its platform. The BlackArrow system enables us to manage dynamic inventory, reliably insert and customize advertisements and promotions across multiple networks and to execute business arrangements with our distribution partners.”

The Fox Cable Networks trial is using the sophisticated capabilities within the BlackArrow Sales Suite. Among the key features essential in the execution of this trial are tools that leverage content information and anonymous subscriber data for audience addressability; manage business arrangements between networks and cable distributors, and modules to optimize avails using BlackArrow’s Placement Opportunity Information Service (POIS).

“In the race to offer greater value to television advertisers, Fox Cable Networks has emerged as a true market leader,” said Nick Troiano, president, BlackArrow. “Advanced addressability and measurement are integral to growing New TV platforms, and we’re excited to be working closely with companies such as Fox Cable Networks that are playing a crucial role in developing the marketplace.”

About The BlackArrow Advanced Advertising System
The BlackArrow Advanced Advertising System is designed to address the complexities of advertising in on-demand environments – from Internet video to intricate cable and operator infrastructures. The BlackArrow Sales Suite enables national and local ad-sales organizations at media companies and cable operators to define, manage and fulfill multiplatform, multioperator advertising campaigns. As a result, they can now reach audiences who increasingly embrace time-shifted media on their televisions, computers and mobile phones. For operators, the BlackArrow Decision Suite offers powerful ad decision logic and proven system interoperability to deploy dynamic ad insertion rapidly in VOD environments.

About BlackArrow, Inc.
BlackArrow is a leading worldwide provider of advanced advertising technology for New Television platforms. The company’s multiplatform advertising system is designed specifically for video content distributed over any on-demand platform, enabling networks and content distributors to maximize advertising revenues. BlackArrow is privately held, and backed by Cisco Systems (NASDAQ: CSCO), Comcast Interactive Capital, Intel Capital (NASDAQ: INTC), Mayfield Fund and Polaris Venture Partners. The company has offices in New York City and San Jose, Calif. http://www.blackarrow.tv

# # #

Media Contacts:

Paul Schneider, PSPR, Inc., for BlackArrow
Tel. 215 702.9784 (office) or 215 817.4384 (mobile)
pspr@att.net

Brian Peterson, Fox Cable Networks
Tel. 310 369.0009
brian.peterson@fox.com

BlackArrow is a trademark of BlackArrow, Inc.

When: Tuesday, April 13, 2010 | 4:00 – 5:00pm
Where: Room N234
Panelists:

• Nick Troiano – president, BlackArrow (moderator)
• Ian Blaine – thePlatform, CEO
• Sherry Brennan – SVP Sales Strategy & Development, Fox Cable Networks
• Lori Conkling – EVP, National Accounts, Field Sales & Canada, A&E Television Networks
• Ryan Jamboretz – Chief Media & Development Officer, TidalTV
• Jeremy Legg – Senior Vice President Business Development & Multi-platform Distribution, Turner Broadcasting System
• Rebecca Paoletti – Head of Video, Americas, Yahoo!

Abstract

In a perfect world, advertising dollars follow consumers to new viewing platforms, maintaining the traditional television model. In reality, advertising remains the main driver of network revenues; while audiences are flocking to on-demand and DVR viewing, programmers and network operators have yet to find ways to capitalize on those trends. Of the billions of hours consumers spend viewing television content via VOD/DVR and other time-shifted platforms, advertising accounts for only a fraction of media budgets and ad revenue.

The reasons for the slow growth of advanced advertising range from long creative lead times that hinder the media buying process, to lack of dynamic ad insertion, inconsistent adoption of key cable infrastructure standards and a paucity of the reporting that advertisers and agencies require. What is needed are universally embraced approaches that bring to television the addressability, scale and accountability that have driven the growth of Internet advertising.

This presentation would discuss the challenges the industry faces, and the need for new approaches to supplement traditional, linear advertising. The presentation would also show how new advertising management and decision suites can help networks close the gap between time-shifted viewership and advertising revenue.

BlackArrow is looking for a dynamic, highly motivated implementation engineer to oversee strategic customer deployments of its advanced advertising solution for New TV platforms. The candidate must have the ability to coordinate complex customer-facing deployment projects from start-to-finish, excellent communication and writing skills, and the ability to thrive in a demanding, fast-paced startup environment. As the implementation engineer, you will be responsible for projects that have significant impact to BlackArrow and for advancing our customers success within the dynamic video advertising marketplace.

Key Roles & Responsibilities:

• Coordinate all aspects of enterprise software deployment including planning, installation, configuration, testing, training, tracking and documentation

• Work closely with project stakeholders to identify and document core project objectives, custom requirements, data requirements, business workflows and technical infrastructures

• Develop clear, concise statements of work that identify unique customer requirements and additional product features

• Schedule installation of base networking, hardware and software components within data center, laboratory and other client facilities

• Perform detailed product and technical configuration including account setup, user setup, contract setup, data ingest, SCTE 130 integration and other tasks according to defined project requirements

• Verify proper end-to-end system performance using Windows and UNIX-based software tools including database queries, test harnesses, Web debugging utilities, scripting languages and network utilities

• Develop custom shell scripts, SQL queries and other custom integration code as required for the implementation

• Coordinate and facilitate all customer training efforts including onsite presentations and remote Web-based presentations

• Act as a liaison among various BlackArrow teams when resolving customer technical issues, product questions and other types of general inquires

• Support the sales process both directly and indirectly via direct customer contact, participation in sales calls as the “implementation cxpert,”,by creation of presentations, whitepapers and other sales collateral

Knowledge & Skills

• Experience in coordinating large-scale software deployment projects within cable and broadband environments

• Experience installing and configuring enterprise software within various types of media industry environments including broadcast television, cable television and broadband

• Experience executing the deployment of enterprise application software in conjunction with excellent organizational and management skills to oversee simultaneous, complex, and long-duration projects from start to finish

• Proven experience working with extremely tight deadlines in order to meet aggressive implementation schedules

• Ability to concisely summarize complex issues and to make clear, compelling recommendations

• Requires knowledge of cable-based standards including SCTE 130, SCTE 35, ADI, Canoe CIP, EBIF and other protocols; experience with broadband advertising standards such as IAB VAST a plus

• Requires knowledge of the workflows, processes and technology involved in delivering VOD programming and advertising from broadcast networks to cable plants and out to the home

• Requires knowledge of the manner in which advertising is sold, produced, managed and distributed across linear television, on-demand television and broadband properties; experience with addressable advertising a plus

• Experience with Web-based dynamic advertising platforms and technologies a plus

• Experience with video content delivery networks and technologies a plus

• Requires knowledge of UNIX command-line syntax, shell scripts, text editors, system utilities and other standard  UNIX tools

• Requires understanding of HTTP, XML, HTML and other computer-based protocols

• Requires the ability to write and execute basic SQL commands

• 3 – 5 years of software product deployment responsibility or equivalent; demonstrated success installing multiple instances of commercially available products is strongly desired

• Requires BA/BS, or equivalent experience

BlackArrow offers a fast, fun, creative and diverse work environment. We provide a full benefits package consisting of medical, dental, vision, life insurance, 401(k) and stock options. To apply, please submit your cover letter, resume and position you are applying for to jobs@blackarrow.tv.

BlackArrow is an equal opportunity employer. Principals only, please.

January 14, 2010 – Purchase, NY – Bresnan Communications, the leading provider of advanced broadband services in their Rocky Mountain footprint, today announced the start of an advertising trial using new technology which makes possible the dynamic insertion of advertisements into video-on-demand (VOD) programming.

Traditionally, advertising within video-on-demand content has had limited effectiveness due to the static nature of the ads being encoded into the VOD stream. By contrast, dynamic ad insertion (DAI) enables advertisements to be selected in real time, based on variable factors, such as context, content, location and time of day.

Bresnan has launched a DAI trial in the Montana markets of Billings, Bozeman, Helena and Missoula using standards-based technologies that allow it to manage and deliver timely advertiser messages to VOD viewers.

As part of the trial, Bresnan has integrated the capabilities of three leading cable technology innovators including ARRIS, a global communications technology company providing voice, data, and video solutions; Avail-TVN, the largest digital media services company in North America; and BlackArrow, a leading provider of advanced advertising solutions for new television platforms.

“Bresnan’s on-demand services and libraries are growing exponentially to keep up with burgeoning customer demand,” said Kelly Enright, Regional Vice President of Advertising Sales for Bresnan Communications. “This trial will grow the value of our Video on Demand platform to both advertisers and content partners as we begin to offer a completely new advertising model. Dynamic ad insertion offers an exciting opportunity to develop campaigns that provide relevant, measurable and highly effective advertising to a growing audience and allows programmers to manage on-demand advertising inventory for the first time, while developing a whole new stream of advertising revenue.”

The new DAI technology utilizes tools and expertise from ARRIS, Avail-TVN and BlackArrow and easily integrates with Bresnan’s existing VOD architecture, enabling standardized metadata and workflow processes for delivery of content information and advertisement data between the Avail-TVN ADONISS™ Asset Management System and the BlackArrow Advanced Advertising System, as well as ad placement and inventory allocation capabilities that utilize the ARRIS VOD ConvergeMedia™ platform and the BlackArrow Placement Opportunity Information Service (POIS) and Allocation Manager.

About ARRIS
ARRIS is a global communications technology company specializing in the design, engineering and supply of technology supporting quad-play broadband services for residential and business customers around the world. The company supplies broadband operators with the tools and platforms they need to deliver, reliable telephony, demand driven video, next-generation advertising and high-speed data services. Headquartered in Suwanee, Georgia, USA, ARRIS has R&D centers in Suwanee; Chicago, IL; Beaverton OR, Kirkland, WA; State College, PA; Wallingford CT; Waltham, MA; Cork, Ireland; and Shenzhen, China, and operates support and sales offices throughout the world. Information about ARRIS products and services can be found at www.arrisi.com.

About Avail-TVN
Avail-TVN is the largest digital media services company in North America. Working with every major studio and television network, the company offers a full content line up of MPEG-4 encoded live programming as well as video on demand content in MPEG-2 and MPEG-4 to multichannel video providers throughout the US, Canada, the Caribbean and Mexico. The Avail-TVN platform is an open, advanced technology, offering the most comprehensive, end-to-end solution for licensing, managing, distributing and marketing linear and on-demand content to virtually any platform today and is extensible to support the new services of tomorrow. For more information please visit www.avail-tvn.com.

About BlackArrow, Inc.
BlackArrow is a leading worldwide provider of advanced advertising technology for New Television platforms. The company’s multiplatform advertising system is designed specifically for video content distributed over any on-demand platform, enabling networks and content distributors to maximize advertising revenues. BlackArrow is privately held, and backed by Cisco Systems (NASDAQ: CSCO), Comcast Interactive Capital, Intel Capital (NASDAQ: INTC), Mayfield Fund and Polaris Venture Partners. The company has offices in New York City and San Jose, Calif. http://www.blackarrow.tv

About Bresnan Communications
Bresnan Communications, a broadband telecommunications company founded by Bill Bresnan in 1984, serves more than 320,000 customers throughout Colorado, Montana, Wyoming and Utah. Bresnan’s advanced services and features include high-definition digital TV with video-on-demand, super high-speed Internet and digital phone. The company also serves the business community through its Business Services and Advertising Sales divisions. More information about Bresnan is available at www.bresnan.com

# # #

Media Contacts:
ARRIS
Alex Swan
ARRIS Media Relations    
Tel. 678 473.8327
alex.swan@arrisi.com

Avail-TVN
Jamie Farrell, Media Strategies PR, for Avail-TVN
Office 781 289.7088
Mobile 339 532.9664
jfarrell@msipr.com

BlackArrow
Paul Schneider, PSPR, Inc., for BlackArrow
Tel. 215 702.9784 (office) or 215 817.4384 (mobile)
pspr@att.net

Bresnan Communications
Shawn Beqaj
Vice President, Public Affairs
Office 914 641.3324
Mobile 914 329.7182
sbeqaj@bresnan.com

BlackArrow is a trademark of BlackArrow, Inc.

San Jose, CA, January 13, 2010 – BlackArrow, a leading worldwide provider of advanced advertising solutions for New Television platforms, has been chosen by AlwaysOn as one of the OnMedia Top 100 winners.

BlackArrow was selected from among hundreds of technology companies nominated by investors, bankers, journalists and industry insiders and evaluated during a rigorous three-month selection process by the AlwaysOn editorial team and industry experts from around the globe. BlackArrow’s selection was based on a set of five criteria: innovation, market potential, commercialization, stakeholder value and media buzz.

Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies. BlackArrow and the OnMedia Top 100 Companies will be honored at AlwaysOn’s OnMedia NYC event on February 1, 2010, at the Mandarin Oriental Hotel in New York City.

“BlackArrow’s approach to Advanced Advertising is changing the way content distributors and programmers are monetizing time-shifted television programming over New-TV platforms,” said Dean Denhart, CEO of BlackArrow. “It’s rewarding to be recognized by the AlwaysOn editorial team for the valuable industry contributions that BlackArrow’s employees have worked so hard to develop.”

A full list of all the OnMedia Top 100 winners can be found on the AlwaysOn website at:
http://alwayson.goingon.com/permalink/post/34216

About AlwaysOn
AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network (alwayson.goingon.com). In 2004, it became the first media brand to socially network its online readers and event attendees.  AlwaysOn’s preeminent executive event series includes the Summit at Stanford, OnMedia, OnHollywood, OnDC, OnDemand, Venture Summit Silicon Valley, Venture Summit East, GoingGreen, GoingGreen East, and GoingGreen Europe.  The AlwaysOn network and live event series empower readers, event participants, sponsors, and advertisers to spearhead the global innovation economy.

About BlackArrow, Inc.
BlackArrow is a leading worldwide provider of advanced advertising technology for New Television platforms. The company’s multiplatform advertising system is designed specifically for video content distributed over any on-demand platform, enabling networks and content distributors to maximize advertising revenues. BlackArrow is privately held, and backed by Cisco Systems (NASDAQ: CSCO), Comcast Interactive Capital, Intel Capital (NASDAQ: INTC), Mayfield Fund and Polaris Venture Partners. The company has offices in New York City and San Jose, Calif. http://www.blackarrow.tv

BlackArrow and the BlackArrow logo are trademarks of BlackArrow, Inc.