We’re an advanced advertising technology company
for New TV platforms
A changing television landscape. Television audiences today have exponentially greater choice when it comes to when and where they watch their favorite programs. We call this fundamental shift “New TV”: television viewing that takes place outside the bounds of traditional, linear “appointment TV”, over a variety of platforms such as broadband, video-on-demand (VOD), digital video recorder (DVR) and mobile devices.
And yet, paradoxically, while New-TV consumption has skyrocketed, corresponding ad dollars and ad models have been slow to follow. BlackArrow has the answer. Our mission is to connect advertisers to audiences wherever they are watching – engendering new advertising and revenue opportunities for an increasingly on-demand content world.
Solutions and services for all stakeholders
We provide advanced advertising products and technology for network programmers and content distributors. While the BlackArrow Advanced Advertising System was built to support today’s New-TV environments – it also has versatility to adapt to whatever tomorrow’s ad models, business strategies and distribution platforms may hold. By unifying powerful campaign management with dynamic multiplatform ad decisioning, we help our clients reach on-demand audiences and boost ad-related profitability.
The multiplatform experts
We spend our days solving the same ad-related challenges that keep you up at night. Our approach reflects the combined perspective of an experienced team culled from diverse disciplines around the advertising ecosystem – from television, to the cable infrastructure, broadband digital media and telco industries.
We’re not the only ones that think this is a great idea – our investors do, too
We are proud to be backed by a blue-chip roster of companies and leading venture capital firms, including Cisco, Comcast Interactive Capital, Intel Corporation, Mayfield Fund, Motorola, NDS Group, Polaris Venture Partners and Time Warner Cable.
Who is BlackArrow?
We’re an advanced advertising technology company
for New TV platforms
A changing television landscape. Television audiences today have exponentially greater choice when it comes to when and where they watch their favorite programs. We call this fundamental shift “New TV”: television viewing that takes place outside the bounds of traditional, linear “appointment TV”, over a variety of platforms such as broadband, video-on-demand (VOD), digital video recorder (DVR) and mobile devices.
And yet, paradoxically, while New-TV consumption has skyrocketed, corresponding ad dollars and ad models have been slow to follow. BlackArrow has the answer. Our mission is to connect advertisers to audiences wherever they are watching – engendering new advertising and revenue opportunities for an increasingly on-demand content world.
Solutions and services for all stakeholders
We provide advanced advertising products and technology for network programmers and content distributors. While the BlackArrow Advanced Advertising System was built to support today’s New-TV environments – it also has versatility to adapt to whatever tomorrow’s ad models, business strategies and distribution platforms may hold. By unifying powerful campaign management with dynamic multiplatform ad decisioning, we help our clients reach on-demand audiences and boost ad-related profitability.
The multiplatform experts
We spend our days solving the same ad-related challenges that keep you up at night. Our approach reflects the combined perspective of an experienced team culled from diverse disciplines around the advertising ecosystem – from television, to the cable infrastructure, broadband digital media and telco industries.
We’re not the only ones that think this is a great idea – our investors do, too
We are proud to be backed by a blue-chip roster of companies and leading venture capital firms, including Cisco, Comcast Interactive Capital, Intel Corporation, Mayfield Fund, Motorola, NDS Group, Polaris Venture Partners and Time Warner Cable.
We want to hear from you. Get in touch.