BlackArrow to Support IAB’s Digital Video Ad Serving Template (VAST)
10/30/2008
NEW YORK – October 30, 2008 – BlackArrow, the independent provider of multiplatform ad-management systems for viewer-controlled video, will support the Interactive Advertising Bureau’s (IAB) “Digital Video Ad Serving Template” (VAST), an XML-based solution released earlier today that is designed to standardize communication between video players and ad servers.
BlackArrow’s video advertising system helps video content providers and distributors optimize and enhance ad-supported video programming by enabling them to offer advertisers new ad types, sponsorship packages and campaigns that combine ad units in creative ways to boost brand and product awareness. By supporting VAST, BlackArrow enables its customers to increase digital video yield by utilizing ad networks to sell unsold inventory and reduce friction with buyers via the support of third-party ad tags.
BlackArrow is an active participant in the IAB Digital Video Committee, a key contributor to the definition of VAST. By supporting VAST, BlackArrow underscores its commitment to supporting open standards and interoperating with third-party systems.
BlackArrow to Support IAB’s Digital Video Ad Serving Template (VAST)
NEW YORK – October 30, 2008 – BlackArrow, the independent provider of multiplatform ad-management systems for viewer-controlled video, will support the Interactive Advertising Bureau’s (IAB) “Digital Video Ad Serving Template” (VAST), an XML-based solution released earlier today that is designed to standardize communication between video players and ad servers.
BlackArrow’s video advertising system helps video content providers and distributors optimize and enhance ad-supported video programming by enabling them to offer advertisers new ad types, sponsorship packages and campaigns that combine ad units in creative ways to boost brand and product awareness. By supporting VAST, BlackArrow enables its customers to increase digital video yield by utilizing ad networks to sell unsold inventory and reduce friction with buyers via the support of third-party ad tags.
BlackArrow is an active participant in the IAB Digital Video Committee, a key contributor to the definition of VAST. By supporting VAST, BlackArrow underscores its commitment to supporting open standards and interoperating with third-party systems.
For more information on the VAST standard, see http://www.iab.net/vast.
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