BlackArrow Unveils New Multiplatform Ad-Management System for Viewer-Controlled Video
10/15/2007
Company Appoints Former Knight Ridder Digital Executive as President and CEO, Completes $12M B Round Financing
New York, October 15, 2007 — BlackArrow, a provider of multiplatform ad-management systems for viewer-controlled video, today unveiled the industry’s first purpose-built platform for dynamic advertising across broadband, video-on-demand (VOD) and ultimately digital video recorder (DVR) playout environments. The BlackArrow system manages, delivers and measures targeted advertising for video, enabling content providers, advertising agencies and distributors to reach consumers who are increasingly controlling where, when and how they watch video content.
The company also announced the appointment of Dean Denhart, previously chief technology officer of Knight Ridder Digital, as president and chief executive officer. Denhart joins an existing team of executives, board members and advisors with broad experience in the advertising, cable and network television, broadband and digital media industries.
In addition, BlackArrow has finalized its Series B funding of $12 million. The financing includes investments from Cisco Systems, Inc. (Nasdaq: CSCO), Comcast Interactive Capital, Intel Corporation (Nasdaq: INTC), Mayfield Fund and Polaris Venture Partners.
“The growth in multiplatform video consumption requires new advertising models to reach consumers who are now accustomed to being in control of when and where they view video content,” said Denhart. “The BlackArrow system is specifically built to address the complexities of video ad-management, with the flexibility to support evolving advertising business models.”
Using the BlackArrow system, content providers and distributors can generate new ad opportunities and increased revenue by dynamically inserting an infinite variety of advertising types and time-sensitive creative campaigns into on-demand programming. Advanced targeting enables ad agencies to reach desired audiences dynamically across a wide variety of criteria, and to analyze campaign results holistically across multiple video platforms.
“On-demand video adoption rates are expected to grow dramatically over the next few years as viewers exert greater control over programming selection and interaction,” said Tim Hanlon, executive vice president/Ventures at Denuo, a division of advertising agency holding company Publicis Groupe. “This presents both a challenge and an opportunity for major content providers, distributors and advertisers as each determines how to best reach increasingly fragmented audiences. The BlackArrow team truly understands on-demand video’s business requirements and operations, and is rapidly advancing its technology to satisfy a tremendous market need to aggregate eyeballs across multiple video platforms.”
BlackArrow and the BlackArrow logo are trademarks of BlackArrow, Inc.
BlackArrow Unveils New Multiplatform Ad-Management System for Viewer-Controlled Video
Company Appoints Former Knight Ridder Digital Executive as President and CEO, Completes $12M B Round Financing
New York, October 15, 2007 — BlackArrow, a provider of multiplatform ad-management systems for viewer-controlled video, today unveiled the industry’s first purpose-built platform for dynamic advertising across broadband, video-on-demand (VOD) and ultimately digital video recorder (DVR) playout environments. The BlackArrow system manages, delivers and measures targeted advertising for video, enabling content providers, advertising agencies and distributors to reach consumers who are increasingly controlling where, when and how they watch video content.
The company also announced the appointment of Dean Denhart, previously chief technology officer of Knight Ridder Digital, as president and chief executive officer. Denhart joins an existing team of executives, board members and advisors with broad experience in the advertising, cable and network television, broadband and digital media industries.
In addition, BlackArrow has finalized its Series B funding of $12 million. The financing includes investments from Cisco Systems, Inc. (Nasdaq: CSCO), Comcast Interactive Capital, Intel Corporation (Nasdaq: INTC), Mayfield Fund and Polaris Venture Partners.
“The growth in multiplatform video consumption requires new advertising models to reach consumers who are now accustomed to being in control of when and where they view video content,” said Denhart. “The BlackArrow system is specifically built to address the complexities of video ad-management, with the flexibility to support evolving advertising business models.”
Using the BlackArrow system, content providers and distributors can generate new ad opportunities and increased revenue by dynamically inserting an infinite variety of advertising types and time-sensitive creative campaigns into on-demand programming. Advanced targeting enables ad agencies to reach desired audiences dynamically across a wide variety of criteria, and to analyze campaign results holistically across multiple video platforms.
“On-demand video adoption rates are expected to grow dramatically over the next few years as viewers exert greater control over programming selection and interaction,” said Tim Hanlon, executive vice president/Ventures at Denuo, a division of advertising agency holding company Publicis Groupe. “This presents both a challenge and an opportunity for major content providers, distributors and advertisers as each determines how to best reach increasingly fragmented audiences. The BlackArrow team truly understands on-demand video’s business requirements and operations, and is rapidly advancing its technology to satisfy a tremendous market need to aggregate eyeballs across multiple video platforms.”
BlackArrow and the BlackArrow logo are trademarks of BlackArrow, Inc.