Our management team brings a combined set of professional expertise from the cable and network television, digital media advertising and cable infrastructure industries.
Nick Troiano was previously vice president of business development within the U.S. Partnership Group at Yahoo!, where he led a business development team responsible for cross-platform technology and ad sales partnerships with major media customers. Before Yahoo!, Troiano was senior vice president of sales and business development for Maven Networks (acquired by Yahoo! in Feb. 2008). Prior, Troiano served as executive vice president of business development at ClearStory Systems, where he oversaw product marketing and strategy. Previously, Troiano was CEO of WebWare Corporation, and a principal at SCP Private Equity Partners, where he led investments in media and communications. Troiano earned a Bachelor of Arts degree in Political Science from Davidson College and an MBA from the Wharton School of the University of Pennsylvania.
chief financial officer
Tracy Martin is an accomplished financial executive, with over 20 years of experience in both public and private company financial management. Prior to joining BlackArrow, Martin served as vice president of operations, finance at Yahoo! Inc., where he provided operational guidance and financial leadership for the Yahoo! HotJobs business unit. Previously, he was senior vice president, operations and chief financial officer at Knight Ridder Digital where he had responsibility for the company’s 31 websites, in addition to management of all financial functions of the company’s online operations. Before Knight Ridder Digital, Martin was chief financial officer for Red Herring Communications and corporate controller for NeoMagic Corporation. Martin also held various senior finance positions at Apple Computer and was a senior auditor at Price Waterhouse.
Chief Financial Officer
chief technology officer
Dr. Joseph Matarese is a veteran cable and telecommunications technology executive who is renowned for his thought-leadership and innovation in the advanced advertising industry. Most recently vice president and general manager of the On Demand Business Unit for ARRIS Group, in this role Matarese was a key figure in the product development of large-scale on-demand and switched IP-based video advertising systems deployed worldwide. Matarese began his cable career with nCUBE, which was subsequently acquired by by C-COR where he served as senior vice president of global advanced technology. He joined ARRIS upon the acquisition of C-COR in 2007. Matarese holds a Ph.D. in Geophysics from the Massachusetts Institute of Technology (MIT), as well as both a B.S. and an M.A. in Earth, Atmospheric and Planetary Sciences from MIT. He is also a published scientific author.
Chief Technology Officer
chief operating officer
Tricia Iboshi is a digital media veteran, with extensive experience in the delivery of broadband video and content syndication solutions to media companies and content aggregators. Throughout her career, she has developed a wide range of expertise in deploying online advertising, video management, video publishing and content syndication solutions. Most recently senior vice president, sales at KIT digital, Iboshi was responsible for business development, product sales, account development, sales engineering, marketing and partnerships in the North and South American markets. Iboshi previously was executive vice president, sales and marketing for KickApps and served as vice president of sales for thePlatform. Earlier in her career, Iboshi had been co-founder and vice president of business development of RocketVox, which was acquired by thePlatform in 2001.
Chief Operating Office
senior vice president, product management and marketing
Chris Hock is an experienced technology professional in the field of multiplatform media distribution. Previously group product manager for the Dynamic Media Organization at Adobe Systems, Hock managed the Flash video delivery business and led the creation and launch of various media-delivery related products and services including Flash Media Server, Flash Media Encoder and the Flash Video Streaming Service. Hock joined Adobe in 2005 through the acquisition of Macromedia. Prior to his work with Macromedia, Hock co-founded RedSpark, Inc., an Autodesk venture that developed hosted enterprise collaboration solutions. He also spent eight years with Autodesk in senior product management and sales engineer roles. Hock was named one of the “Top 40 IPTV Movers and Shakers of 2007″ by DailyIPTV and one of 25 “2008 Streaming Media All-Stars” by Streaming Media Magazine, and is a frequent public speaker at industry conferences.
Senior Vice President, Product Management and Marketing
senior vice president, sales
Keith Kryszczun has a broad background in selling enterprise and software-as-a-service technology solutions to tier-one media companies, high-growth technology companies and Fortune 500 organizations. Previously, Kryszczun was director of business development for Maven Networks (a wholly owned subsidiary of Yahoo! Inc.) where he led a global sales team focused on developing video platform relationships with large media companies and content owners. Prior to Maven, Kryszczun was a technology sales manager at Oracle Corporation where he was responsible for sales of the company’s enterprise technology suite into a high-growth, emerging markets territory. Kryszczun held sales and operations management positions with Opsware Inc. (formerly “Loudcloud”), a start-up that pioneered the data center automation market and was acquired by Hewlett-Packard in 2007, and SBC Communications, where he was responsible for selling networking products and services to Fortune 1000 companies.
Senior Vice President, Sales
senior vice president, business development
David Stengle joined BlackArrow from Lenfest Media, where he led advanced advertising initiatives as senior vice president of strategy and planning. While at Lenfest, he served as CEO of StarNet LP and led the turnaround of a portfolio of companies, including Media DVX, an electronic advertising distribution company (later sold to DG Systems); StarNet, a cable operator advertiser systems integrator (later sold to OpenTV); MCN, a regional infomercial network; and Prime Image, a local television advertising production company. Previously, Stengle was managing director and CTO at Katalyst LLC, a provider of management consulting and funding to early-stage companies. Stengle’s technology career began on Wall Street, where he focused on leading-edge solutions for large-scale financial and transactional systems.
Senior Vice President, Business Development